Musgrave to open 24 new toy stores

Musgrave Group will open 24 new "World of Wonder" children’s stores in a £5 million expansion, it was announced today.

Musgrave Group will open 24 new "World of Wonder" children’s stores in a £5 million expansion, it was announced today.

Part of the plan includes a franchise agreement with Roches Stores to open 11 shops within existing stores.

The company described the investment as an opportunity for it to move beyond the traditional £120 million-a-year toy market with a wider range of products.

David Labanyi

David Labanyi

David Labanyi is the Head of Audience with The Irish Times