A major advertising campaign aimed at tackling bullying in schools across Ireland began today.
Television adverts featuring the cartoon character Bukola are being screened throughout Ireland as part of the initiative between the Ombudsman for Children in the Republic and the Northern Ireland Commissioner for Children and Young People (Niccy).
The adverts will be shown on RTÉ, UTV and Channel 4 from today.
Bullying has been identified by suicide campaigners as a major danger to the mental and physical health of young people.
Barney McNeany, Northern Ireland commissioner, said: "This cartoon is a vital step in helping children understand at an early stage that bullying is wrong and that they can take steps together to stop their friends suffering bullying.
"At the same time. . . . Niccy is publishing guidance for primary and post-primary schools to help pupils and teachers help stop bullying."