British Muslims are borrowing a phrase used by UK opponents of the Iraq war in a new campaign condemning attacks in Britain.
The "Not in Our Name" campaign will be unveiled with advertisements in national newspapers today under the title "Muslims United".
The move was prompted by the failed car bombings in London and Glasgow, and organisers hope the campaign will emphasise how ordinary Muslims reject terrorism.
The advertisements praise the emergency services as "courageous" and laud the Government's "calm and proportionate" reaction to the crisis.
They carry a quotation from the Koran reading: "Whoever kills an innocent soul, it is as if he killed the whole of mankind. And whoever saves one, it is as if he saved the whole of mankind."
A later phase of the campaign will see advertisements placed on billboards, London buses and the Tube carrying a similar message.
Organisers have also set up a website - on www.Islamispeace.org.uk
PA