Adidas fined over French kit deal

German sportswear and equipment maker Adidas said today a French court had fined it 2.4 million euros ($2

German sportswear and equipment maker Adidas said today a French court had fined it 2.4 million euros ($2.3 million) over a contract to supply kit to every team in the French first division.

Adidas said the court had ruled the contract from the early 1990s to be anti-competitive. The French league had given Adidas exclusive supplier rights to equip all the teams in the French first division.

Competitors Nike and Umbro filed suit in 1995.

An Adidas spokesman said the firm was now concentrating its marketing efforts on several top French teams.

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Reuters