Sex sells. This cliche has just put a whole new twist to the real estate market with the launch of a raunchy ad campaign for a development of apartments in Westminster, London. Featuring top model Jodie Kidd, the ads are designed to sell space to the style-hungry, image-conscious market - and they appear to have delivered the punch in the right spot, despite being excluded from the recent Wimbledon tennis programmes.
It's daring, it's hip and it's so not the traditional happy-couple-drinking-wineon-the-balcony-enjoying-the-skyline-view images that we are used to seeing.
No artists' impressions, no snapshots of the landscaped courtyard - and there's not even a setting sun on the horizon.
Aimed at a certain elite young audience, this in-your-face advertising campaign puts a new 21st-century spin on "additional features".
Superb Balconies; 24-hour security; Underground Parking; Cracking Kitchen Ware - all additional features as you've never seen them displayed before!
Forgetting the glitzy ads for a moment, this new apartment block has a very swanky prime London address. Close to Westminster, the Artilleries development is on Victoria Street, in the heart of London. There are 127 homes in this 13-storey block, with a mixture of one, two, and three-bedroom apartments.
Designed by leading London architects Hamilton Associates and BUJ, this contemporary design incorporates features from the original Victorian mansion building and is the second phase of this development.
All apartments have balconies overlooking an inner courtyard, marble bathrooms, fully fitted kitchens complete with appliances and 24-hour security. The interiors are fresh, functional and well-proportioned, with clean modern lines.
Each apartment is equipped with a range of stainless-steel appliances, granite worktops and ceramic floors. Microwave, fridge/freezer, concealed washer-dryer, dishwasher and waste disposal unit are included in the package.
Finishes are to a high standard with oak doors and skirtings.
Architecture, design and detail feature strongly in this development. Saxon is recognised for its niche projects and design in the UK. Each apartment has its own independent gas-fired central heating controlled from its own boiler.
There are 53 one-bedroom units, 59 two-bedroom homes and 15 three-bedroom apartments. Prices start at about £250,000 sterling and go up to £1.5 million through London agents FPD Savills.
There are 150 secure underground car-parking spaces with lift access.
With transport such a big issue for Londoners, Artilleries is situated in an ideal location on the new Jubilee line in Westminster with direct connections to the West End, Canary Wharf and the City.
