Dressing women’s smiles

Oh, the impossible glamour of it all… a Parisian salon, and a private fashion show showcasing Christian Dior’s elegant ‘new’ look - it wasn’t long before a lipstick line followed the divine dresses. The pure carmine red of Dior’s first lip shade was named for his lucky number, 9, and was inspired by the vibrant shades of the fabrics he loved. A great proponant of the shade, he advised women to wear a touch of red to lighten both their complexion and their style.

The original lipstick has been revamped and revived with 21st century lip loving ingredients to smooth and hydrate, as well as delivering the classic red lip. talk about staying power. Rouge Dior in shade 999 €34.50