Storyful sold to News Corp for €18 million
Social media company was set up by former RTE journalist Mark Little
Mark Little said sale to NewsCorp was a moment of transformation. File photograph: Dara Mac Dónaill/The Irish Times
Dublin-based social news agency Storyful has been acquired by global media giant News Corp for €18 million.
Storyful was set up by former RTÉ journalist Mark Little who made the announcement today on the company’s website blog.
“We join News Corp at a moment of transformation. Together, we will combine the authority of premier original content with the authenticity of user-generated content,” he said.
“We will define the opportunities that the digital landscape presents rather than simply adapt to them. Ours will be a powerful and unique partnership.”
He said Storyful would continue to operate as a stand-alone organisation from its Dublin headquarters.
“Storyful has become the village square for valuable video, using journalistic sensibility, integrity and creativity to find, authenticate and commercialise user-generated content,” said Robert Thomson, chief executive of News Corp. “Through this acquisition, we can extend the village square across borders, languages and platforms.”
Mr Little founded Storyful in 2010 with the aim of discovering big stories on the vast social media resource, verifying them, finding credible sources and selling them on to media outlets worldwide.
The company lists the New York Times, ABC News, France 24, Yahoo, Channel 4, Bloomberg and ITN among its clients.
In 2013, verified user-generated videos managed by Storyful generated 750 million views for its partners.