Media

Vodafone to sponsor Ryan Tubridy’s new RTÉ Radio 1 show

Communications provider will use deal to promote home phone and broadband service

Vodafone Ireland chief executive Anne O’Leary with Ryan Tubridy.
Vodafone Ireland chief executive Anne O’Leary with Ryan Tubridy.
Laura Slattery
Thu Sept 03 2015 - 01:00

Vodafone Ireland will sponsor Ryan Tubridy's new programme on RTÉ Radio 1 under a one-year deal. The communications company will concentrate on promoting its broadband and home phone services in its sponsorship stings for the programme, which begins on RTÉ Radio 1 next Monday at 9am.

After five years at 2fm, Tubridy is taking over the one-hour slot between Morning Ireland and Today with Seán O'Rourke previously occupied by John Murray.

The show is billed by RTÉ as a “fast-paced entertaining and informative 60 minutes of morning radio”.

RTÉ recently signed up Lloyds Pharmacy to sponsor Liveline, while Volkswagen sponsors The Ray D'Arcy Show. News programmes on radio cannot be sponsored, but programmes classed as current affairs are allowed sponsorship.

Laura Slattery

Laura Slattery

Laura Slattery is an Irish Times journalist writing about media, advertising and other business topics