Iceland's Wow Air considers transatlantic base in Dublin

Demand for services from capital has exceeded expectations, says CEO

Wow Air chief executive Skúli Mogensen: the airline is already flying from Dublin to Logan Airport in Boston and Baltimore, via Reykjavik

Wow Air chief executive Skúli Mogensen: the airline is already flying from Dublin to Logan Airport in Boston and Baltimore, via Reykjavik

 

Icelandic carrier Wow Air is considering using Dublin Airport as a base for expansion beyond its current market, according to its chief executive, Skúli Mogensen.

Mr Mogensen, who is in Dublin for an aviation finance conference, said yesterday that booking on its recently announced services from Dublin Airport – via Reykjavik to San Francisco and Los Angeles – had exceeded its expectations.

The low-cost airline flies between 27 cities across Europe and North America via Reykjavik, but is looking for a second base from which Mr Mogensen said that it would begin flying transatlantic.

He confirmed Dublin was one of a number of “strong” candidates.

“Dublin is a great airport and it’s a great hub in its own right. It’s definitely a viable alternative to London for lots of reasons,” he said.

However, he explained that the company would have to apply for an Irish Air Operator’s Certificate – an airline licence – and it would have to consider this, along with other factors.

Mr Mogensen also suggested the airport should leave passenger charges, now capped at €9.87, unchanged, arguing its current business model was working and helping to bring in new airlines,

“If you were to raise the rates, that would kill the model,” he said.

Wow is already flying from Dublin to Logan Airport in Boston and Baltimore, via Reykjavik.

According to its chief executive, it is selling more than 90 per cent of the available seats on those services. The passengers are split 80/20 between leisure and business travellers.

Its fares for these routes start at €99 one-way. It intends offering seats to San Francisco and Los Angeles at €199 one-way.

Mr Mogensen set up Wow in 2011 and says it is growing and profitable. It will more than double passenger numbers this year from 840,000 to 1.8 million.

He is aiming to get numbers to four to five million a year and hopes to earn about $300 million in revenues this year

The Irish Times Logo
Commenting on The Irish Times has changed. To comment you must now be an Irish Times subscriber.
SUBSCRIBE
GO BACK
Error Image
The account details entered are not currently associated with an Irish Times subscription. Please subscribe to sign in to comment.
Comment Sign In

Forgot password?
The Irish Times Logo
Thank you
You should receive instructions for resetting your password. When you have reset your password, you can Sign In.
The Irish Times Logo
Please choose a screen name. This name will appear beside any comments you post. Your screen name should follow the standards set out in our community standards.
Screen Name Selection

Hello

Please choose a screen name. This name will appear beside any comments you post. Your screen name should follow the standards set out in our community standards.

The Irish Times Logo
Commenting on The Irish Times has changed. To comment you must now be an Irish Times subscriber.
SUBSCRIBE
Forgot Password
Please enter your email address so we can send you a link to reset your password.

Sign In

Your Comments
We reserve the right to remove any content at any time from this Community, including without limitation if it violates the Community Standards. We ask that you report content that you in good faith believe violates the above rules by clicking the Flag link next to the offending comment or by filling out this form. New comments are only accepted for 3 days from the date of publication.