Does expensive coffee taste better? A consumer expert explains the science
Consumer behaviourist Richard Shotton tells Dentsu’s Dave Winterlich why brands should look to the lab before heading into the field
Inside Marketing
Inside Marketing is a podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders
How the right recipe is putting success back on the schedule for local TV makers
Supported by a welcome new tax break, Ireland’s unscripted production sector is all set for prime time, Darren Smith tells Dentsu’s Dave Winterlich
Marketing lessons from the music industry: Time to connect with the ‘glocal’ village
With globalisation in retreat it’s all about what’s local right now, author and former chief economist of Spotify Will Page tells Dentsu’s Dave Winterlich
Admaxxing: Why an AI agent might be what your digital campaign needs
Co-founder Kingsley Kelly tells Dentsu’s Dave Winterlich how Glitch’s AI powered solution is putting the performance back into performance marketing
Dublin’s ‘night mayor’: ‘We need to start realising that the city is not nine to five’
If Ireland’s capital can’t improve its perception as a place to go out at night, the numbers doing so will dwindle, Ray O’Donoghue tells Dentsu’s Dave Winterlich
Never mind the AI slop, here’s the brand building
In an increasingly programmatic world, it’s upper funnel activity that counts, ad tech entrepreneur Ciaran O’Kane tells Dentsu’s Dave Winterlich
AI is making life easier. That’s a bad thing too
Generative AI is altering our behaviours, anthropologist and AI ethicist Lollie Mancey tells Dentsu’s Dave Winterlich
Why advertising benefits from compound interest
Too many businesses see advertising as a cost, while really it is one of the few commercial investments that compounds as it works