A hitherto untapped source of advertising revenue for the GAA - the referee's jersey - has not been given serious consideration by any unit of the association in the past. But now that the corporate sector has shown a positive interest in targeting the knights of the whistle the idea is to be taken on board by the GAA's Management Committee for closer scrutiny.
It's no secret that buying space for logos on referees' apparel has been in the mind's eye of the corporate sector since the players were branded but Saturday's Central Council meeting was the first occasion for the matter to be officially aired at top level.
Possible repercussions and the viability of such a move will be analysed by the committee, who will report back with its findings, probably before the senior championships get under way. The same committee have suggested a delay in the ratification of the Hurling Development Committee's proposals according to president Joe McDonagh who informed the meeting that it is felt it would not be proper to deal with the proposals midway through the current league's redevelopment cycle.
Existing arrangements for the hurling league were extended a two-year trial period last year.
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