The superior quality and undisputed heritage of Powers Whiskey was evident this week at the official unveiling of a brand new Powers Single Pot Still Whiskey expression, the Powers Three Swallow Release. The launch took place in a specially created pop-up whiskey bar, The Powers Backroom, and included premium tastings with whiskey expert Dave McCabe and special guest Gordon D’Arcy.
Fresh from completing the Powers Whiskey Academy, whiskey enthusiast Gordon D’Arcy spent the full day at the distillery in Midleton to gain a deeper understanding of whiskey production and delve into the iconic craft of Powers Whiskey.
The Powers brand is now about to enter the next significant phase in its 224 year history, focusing on educating consumers about the uniquely Irish Pot Still whiskey style that made the Powers brand a global success, and open the gateway to the Single Pot Still Whiskey category.
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Guests enjoying the Powers Backroom experience included rugby players Mike McCarthy, Tommy O’Donnell and Jamie Hayes, and tailor Louis Copeland.
Powers Three Swallow Release RRP €45 are available in all leading on and off trade outlets.
For more information, visit www.powerswhiskey.com