Value - Improve price point by adjusting portion sizes.
Innovation - You need to stand out in a cluttered market.
Distribution - Increase distribution and key retailer listings to counteract slower local or regional sales.
Export - particularly to countries where higher price points can be achieved.
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Online marketing - Increase online digital market presence.
Awards - Strive to win more prestiguous food awards to gain valuable profile.
Efficiency - Improve production efficiency to make sure that a profit is being made on every product.