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"We are going after the mass market..

"We are going after the mass market. . .It's going to be a brand war over the next three years, and it will not be for the meek. It will be for people who understand consumers and brands."

- Harry Motro, chief executive of Infoseek, Disney's partner in the Go Network, predicting a take-no-prisoners portal war in the near future.

"This is not the kind of business where winner takes all."

- Yahoo's chief executive Timothy Koogle takes a slightly more sanguine view of the future.