YOU never know when you're being watched. DJs, radio jocks and all other music-industry types gathered in the Sugar Club on Tuesday evening for the overdue launch of Enter magazine, a monthly multimedia entertainment magazine presented on CD-Rom, which appeared on the shelves late last year. It wasn't until half-way through the night that the organisers informed the unsuspecting crowd that a webcam was broadcasting the event live on the Internet!
World kick-boxing champion and TV3 sports presenter Sallie McArdle is the new face of Enter, shedding her sports image for a life of glamour. As the host of the flagship show (on its website at www.enter.ie), Sallie will trail the bars and clubs of Dublin on a Friday night - not in stag-party style but in the comfort of a limo - and invite wellknown guests, and some not-so-well-known, to share her luxury car and chat. Sounds cheesy, but judging from the sneak preview it'll be fun.
Pegged as the next David Gray, 24-yearold David Kitt, son of Minister of State for Consumer Affairs Tom Kitt, was there in advance of this weekend's appearance at Witnness music festival. According to those in the know, this is the guy to watch.
Enter's managing editor, Niall Austin, stumbled across the idea in the US and as he says he'd "been in the ad business for the past 15 years, was bored and looking for a new adventure". Niall Austin and Ken Sweeney, Enter's editor, are no strangers to the music scene - both used to play in Irish band, Brian, and while Austin has dropped off the stage, Sweeney is still hanging on.
E's pilot zany radio show pilot Morning Arousal were in attendance, along with Comedians Eddie Bannon and Brendan Dempsey and Ding Dong Denny O'Reilly (aka Paul Wonderful, the spoof republican balladeer) are partying. Kevin Courtney Irish Times scribe and DJ, and George Byrne are on the decks. Uaneen Fitzsimons of Network 2's No Disco is just back from holidaying in France and drops by. Gareth O'Callaghan and Andy Ruane of Top 30 Hits are among the crowd along with Dermot Doran, of Eamon Doran's in Dublin and New York.