Chainstore Check

This is a rather odd little shop, architecturally, tucked into a corner of the upper storey of the vast Blanchardstown Centre…

This is a rather odd little shop, architecturally, tucked into a corner of the upper storey of the vast Blanchardstown Centre. The impression gained is of two sites - perhaps intended for smaller outlets - knocked into one; this might account for its unusual shape. The shop has curved convex glass windows through which, when I visited one evening, sunlight (yes, sunlight) poured. This branch of Benetton was reaching the end of a sale, so it was difficult to judge the standard, or range, of stock. The main thrust seems to be children's clothes and maternity wear - the area has lots of young families. The store is very smart and clean, with wooden floors and white display units. It has the best changing rooms yet - straightforward, in perfect order, with heavy, perfectly-hanging curtains (be still my beating heart), sufficient pegs, and the same wooden flooring softened with mats in each of the individual cubicles (no communals here, thanks be to goodness).

Searching for a quibble, one might argue that these spaces would be rather cramped if one was attempting to try clothes on a child - or a pregnant form. By the same token, a chair would be nice. The store was busy, but mostly with browsers. The staff showed a good knowledge of what was on their shelves - in response to a request for "something in this material but with a different neck and in a different colour", such an item was - incredibly - produced. Here indeed was the first time during this series anyone has made any effort to actually sell.

Although the shop will not take deposits, staff agreed to reserve an item for a whole week. The best thing here was the changing rooms; the worst things were too-loud music, and a display arrangement whereby clothes are arranged on a low unit in a pile through which one must rifle to find the necessary size - this is rather undignified.

Without any idea what stock is normally like, it was hard to grade the store, but I decided to award 7 1/2 out of 10.