About 40 jobs are to be created at a Dublin-based telecommunications firm providing services to Gaelic Athletic Association clubs and supporters.
Gaelic Telecom said the expansion followed growth in the uptake of services and said the company needed to take on 50 employees immediately to keep pace with demand.
The initiative, which 1,000 GAA clubs have signed up for, sees 15 per cent of call costs returned to the club of the customer's choice.
Minister for Enterprise Micheál Martin said the investment would increase competition in the telecoms sector while helping to develop Gaelic games.
“This is an Irish company that is bringing further competition and innovation to the telecoms market and competition has been shown to deliver better deals for consumers,” he said.
“Uniquely, this company also delivers something directly back to the community from which it draws its customers - GAA supporters around the country.
“With this initiative, people can support Irish jobs, but also support the development of Gaelic games at club and county level.”
Under the Gaelic Telecom initiative 15 per cent of each customer's call charges are rebated to the GAA club or county of choice of the customer. Clubs at grassroots level can receive up to €9,000 per year while customers save between 20 per cent and 50 per cent on their phone bills.
Gerry O'Connell, spokesman for Gaelic Telecom, said the jobs boost would pave the way for further investment and expansion in the business.