A march will take place on Saturday to oppose council proposals to build either a 19-storey office block or an exclusive hotel on the site of Dún Laoghaire Baths.
The "Save Our Seafront Campaign" wants the public baths reopened. The decision to hold a demonstration was taken at a recent meeting. The march will assemble at 3 p.m. outside St Michael's Church.
The organisers believe the Dún Laoghaire/Rathdown Council plans fly in the face of an overwhelming public demand that the baths be reopened as a public amenity.
The protest takes place in advance of the next Monday's council meeting when councillors are due to vote on the proposals for the baths.
Mr Richard Boyd Barrett, convenor of the campaign group, said: "Everybody at our meeting was angry at the council plans. Through petitions and protests it has been made very clear to the council that what people want is the renovation and reopening of the baths as fully public amenity - open to all. Yet what are being proposed are major commercial developments, which will be exclusive and mean the effective privatisation of the baths site.
"The council's proposals show complete contempt for the wishes of local people. It seems that the greed of a private developers, who happen to be contributors to Fianna Fáil party funds, count for more than the wishes of thousands of people who signed petitions."
He continued: "Even the council's own coastal development plan stated that the site should be developed primarily as a public amenity. It also stated that it should not reach over three storeys and must respect the character of the 19th-century buildings. What has a 19-storey office block or a luxury hotel got to do with providing public amenities? This is a plan to make huge profits for the developers and turn the baths into an exclusive playground for the wealthy and privileged."