Elvis is in the building at Whyte’s auction of rock and pop memorabilia at Whyte’s

The only known surviving promotional copy of Elvis Presley 's first commercial recording, That's All Right (Mama ) , recorded on July 5th, 1954, is to be auctioned by Whyte's in Dublin on March 24th and is expected to make up to €70,000.

Whyte’s claims it is holding Ireland’s “first-ever dedicated pop and rock memorabilia auction” and that “this recording is one of the most important in music history not only because it catapulted the young Elvis Presley into the limelight and set him on the path to stardom but also because of the fact that it is widely recognised as the song that started rock and roll”. The acetate disc is being sold by an Irish collector.

The auction also features memorabilia relating to The Beatles, the Rolling Stones, Thin Lizzy and what is claimed to be the first press clipping referring to the band U2.

Page three of the Evening Press , dated March 20th, 1978, carried a report from the Pop '78 contest in Limerick where "U2, Malahide headed 36 groups from all over the country and won for themselves £500, plus a trophy." The clipping, framed alongside a more recent photograph of the band and signed by all four members, is estimated at €500-€700.