Bert Berns: label boss, friend to wiseguys and foe to Van Morrison
Remembered with equal parts animosity and affection, the Bronx-born music man blazed a trail in an era of industry pimps, visionaries and gangsters
Bert Berns and Van Morrison at a recording session for Morrison’s first solo album, Blowin’ Your Mind! in March 1967 in New York. Photograph: Popsie Randolph/Michael Ochs Archives/Getty
Joel Selvin, author of a book about Berns
‘Berns liked hanging around the wiseguys. These men wielded the ultimate unfair business advantage, because implicit in all their dealings was the understanding that they would kill anyone who didn’t do what they wanted. Berns came to be friends with these people, and his music business associates were both intrigued and frightened by his new pals.”
Welcome to the the New York music industry of the late 1950s and early 1960s, when, over the course of a few short years, a random team of mavericks ripped up the old rule book and wrote a new one.
This era of industry pimps, visionaries, gangsters and artists – meticulously and vibrantly detailed by US music writer Joel Selvin in his new book, Here Comes the Night – converged on what the author describes as “the richest gold strike in music business history”.
The book is subtitled The Dark Soul of Bert Berns and the Dirty Business of Rhythm and Blues , in reference to the songwriter and producer who blazed a trail that was as brief – 1961-1967 – as it was intense. The Bronx-born Berns was a consummate record businessman and a music fan through and through, and a passionate friend and then merciless foe to the likes of Van Morrison and Neil Diamond. When he died of heart failure in 1967, aged 38, he left legacies and memories that are equal parts poignant and pitiless.
Ellie Greenwich, a songwriter at New York’s Brill Building, cried throughout her interview with Selvin, the author says, such was her fondness for Berns. Yet when Selvin approached 1960s Atlantic Records boss Jerry Wexler to talk about Berns, the response was less benign: “I don’t know where he’s buried,” growled Wexler, “but if I did, I would piss on his grave.”
The most difficult job of writing the book, says Selvin, was to describe the moral universe within which Berns operated in such a manner that his actions could be explained. He wanted Berns to be more hero than villain – but certain stories had to be told of the man who, while a pioneer, had a bent moral compass.
“The New York independent record scene of the early 1960s was little better than a racket,” says Selvin, who talks like he writes, in terse, rugged, noirish sentences.
“There was a lot of money in it. It was not part of any established music business. It was a bunch of mavericks. It attracted pirates that plundered ports and had more than their grog ration. Even the most honourable characters – people like Greenwich and the songwriter team Jerry Leiber and Mike Stoller – rub up against these people and their business methods.”
One of Berns’s flintier encounters took place in the mid-1960s when, on his first trip to the UK, he became enamoured with the taut sound of Belfast’s Them – specifically, the band’s abrasive frontman, Van Morrison.
When Them split up in the summer of 1966, following a crash-and-burn residency at LA’s Whisky a Go Go, Morrison returned to Belfast. Berns, with an ear pinned to The Beatles’ Rubber Soul and Revolver records, and an eye on the mainstream market, pursued his prey.
He signed Morrison to his Bang label, lodged the princely sum of $2,500 into a bank account and flew the singer over to New York in the spring of 1967.