Compiled by John Collins
One4All's iPhone and iPad app
INSTALL: Gift Voucher Shop, the company behind the multi-store One4all vouchers, has launched a new application for the iPhone and iPad that allows you to find shops in the scheme, check your balance while you shop or find the nearest outlet where you can buy or top up a One4all. The free app allows you to locate the over 4,500 retailers that accept One4all Gift Cards, such as Marks Spencer, Next, Arnotts and Argos on a map, and to share locations with friends.
www.one4all.ie
Social media corporate disasters
BOOKMARK:This slideshow, charmingly entitled Social Media Screw-Ups – A History, should be essential viewing for anyone responsible for using blogs, Twitter or Facebook to communicate on behalf of their companies.
From problems with products that became widely talked about online, such as this exploding Dell laptop which led to a product recall, to companies that just didn’t get that they can’t fake social media, it is sobering reading for marketing people. http://slidesha.re/bb2SZU
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