Online game Fight My Monster has teamed up with Dimensional Branding Group and Russell Binder of Striker Entertainment to extend the brand to new channels.
The rapidly growing game is seeking to extend its brand globally.
Chief executive Dominic Williams said the company felt it was time to bring in an agent with a track record with global games brands.
Striker currently represents big names such as Angry Birds, The Hunger Games and the Twilight franchise.
DBG counts Sony, Miniclip and Temple Run among its clients. “Fight My Monster has the digital DNA required to become an evergreen property that is successful on multiple platforms including consumer products,” said John Leonhardt, president of Dimensional Branding Group.
Backed by gaming entrepreneur Dylan Collins, Fight My Monster is aimed at boys between eight and 12 years of age. It has more than 1.3 million players in the UK and North America.
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