Digital marketing firm Search Optics to create 100 jobs

US digital marketing firm Search Optics is to create 100 jobs in Dublin over the next two years, the company said on Thursday.

The announcement was made as the company officially opened its new European, Middle Eastern and African (EMEA) headquarters, in Fumbally Square, off Clanbrassil Street, in Dublin.

The investment is supported by the Department of Jobs, Enterprise and Innovation through IDA Ireland.

Established in San Diego, California in 1998, Search Optics provides an integrated digital marketing platform, primarily used by car manufacturers such as Ford, Jaguar and Honda.

The company said that with the opening of a new office in Ireland, it expects to be able to grow market share in EMEA.

"EMEA is a region that is ripe for growth. It will benefit extensively from the digital marketing technology and hands-on expertise we bring to the marketplace. We are dedicated to providing real results for our clients, backed by local employees in Ireland, and, with our new EMEA home in Dublin supporting us geographically, economically and culturally, we are excited to join the Irish business community," said chief executive David Ponn.

Search Optics also has offices in Australia, Brazil, Canada, Chile, Mexico, the UK and US.