Models Ivonne van Haaften (left) and Michelle Doherty at the preview of the Sony PlayStation2 system in Dublin yesterday evening. Photograph: Eric Luke
Sony Computer Entertainment Ireland yesterday introduced its PlayStation2 system which will be launched on the Irish market on November 24th.
An initial allocation of 8,000 units will be on sale throughout the State that day, with an additional 12,000 units being made available in the run-up to Christmas.
Sony said it expected to sell more than 45,000 units in Ireland between November 24th and March 31st, 2001. With units retailing at £380 (€483) each, this would represent revenues of £17 million.
Games for the new system will cost around £50. The company plans to sell games at a ratio of two to one to PlayStation2 units sold, according to Mr Niall O'Hanrahan, managing director of Sony Computer Entertainment Ireland. This would generate sales of around £4.5 million.
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