Tourism Ireland leads Europe in digital marketing - report
Use of Facebook, YouTube, and Twitter drives ranking
Tourism Ireland’s Facebook page has mire than 1.7 million “friends”. Photograph: Dominic Lipinski/PA Wire
Tourism Ireland is at the top of a European league table for the use of digital marketing by national tourism organisations. The Digital Tourism Brand Index measured 45 national tourism organisations in Europe and evaluated their use of digital marketing to promote their destinations. The index ranked Tourism Ireland in the top spot for its use of Facebook (it has more than 1.7 million “friends” worldwide). Tourism Ireland also ranks in the number one spot for its use of YouTube, with more than 8.3 million video views at its channel on the site, and number three for Twitter (with almost 100,000 followers).