SuperAwesome begins expansion into US as it acquires Mobigirl

Marketing platform SuperAwesome has begun its expansion into the US with the acquisition of mobile advertising network Mobigirl Media.

The UK-based firm, which founded by Irish entrepreneur Dylan Collins in 2012, is now looking at new content partners for the US market, in addition to working with some of its existing international partners.

A value for the deal was not disclosed.

US-based Mobigirl Media is aimed at girls aged between six and 16, and complies with the US Federal Trade Commission’s Children’s Online Privacy Protection Act.

MobiGirl Media chief executive and co-founder Jennifer Noonan said SuperAwesome was "the ideal landing place" for the company.

“When we created MobiGirl Media, it was always our hope to grow the company internationally and team up with leaders in the field of kids digital discovery,” she said.

The move is a major stepping stone for SuperAwesome into the US market; the company, which also owns Swapit, Box of Awesome and SuperAwesome Club has previously concentrated on the UK and European markets, reaching more than 20 million children across mobile, web, online video and physical discovery.

Mr Collins said the company was concentrating on working with the right partners for the US market, and planned to concentrate on building the business there in the coming few months.