Elsa and Olaf top Halloween costume hunting

Have you got your Halloween costume planned? I bet I can guess who you're going as . . . Elsa or Olaf from Frozen. Will you be putting your dog in that spider costume? Google's data and trends manager Danielle Bowers says that the most searched for costumes are either the Frozen characters, Malificent, a Ninja turtle or Captain America and the Black Widow, demonstrating that pop culture still informs our choices for the night of fright. And the viral video Mutant Giant Spider Dog is inspiring pet owners.

There are plenty of “how-to” searches also, showing the appetite for making Halloween decorations and putting together our own handmade costumes.

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