From ‘Downton Abbey’ wine to Nike’s famous slogan
Downton Abbey is the latest television show to put its name on a bottle, with an “official range of wines branded with the name of the period drama.
The US-based Wines that Rock – it already produces Grateful Dead, Rolling Stones and Pink Floyd-branded wines – has been commissioned by Knockout Licensing to make Bordeaux blancs and clarets of the type and standard that Lady Grantham might have approve of.
“We are working with the Dulong Grands Vins De Bordeaux vineyards, which have been in the same family for five generations,” said Bill Zysblat, co-owner of Wines That Rock.
“They have over 130 years of experience in creating the world’s best wines so these are wines the Crawley family would have been proud to serve at Downton.”
Veteran adman Sean O Meara is the new chairman of the Advertising Standards Authority of Ireland (ASAI).
He retired from Young Advertising in 2002 and until 2009 was chairman of the Joint National Readership Survey (JNRS).
Frank Goodman, chief executive of the ASAI said that the board members considered O’Meara “will bring a unique mix of experience from all aspects of the advertising industry to the position”.
The KBC account is out for pitch with Chemistry, Boys and Girls,DDFH&B and Amsterdam based KesselsKramer vying for the bank’s business.
One of advertising greatest slogans, Nike’s “Just Do It” is 25 years old this month – a mile stone guaranteed to make media watchers feel a little old, or too young to remember it.
Dan Wieden of Weiden + Kennedy famously came up with the line in 20 minutes after reviewing his agency’s work for the client, a series of advertisements featuring people doing various sports. He thought they needed a unifying line and “Just Do It” was born. The line first appeared in a TV spot featuring an 80-year old jogger on the Golden Gate Bridge.