Ikea rolls out personalised design service in Dublin city centre

Swedish furniture giant Ikea has introduced a new city-centre-based service that provides customers with a free-personalised one-on-one consultation with a designer to help them plan their dream home.

The new service is located in Stephen's Green Shopping Centre in Dublin. It is the second such home design service to be introduced by the retailer locally. Ikea announced its first one in Naas, Co Kildare, in late November.

Customers will be able to talk through ideas for upgrading kitchens, living rooms, bedrooms and wardrobes with designers and then order products from the store for delivery.

The store houses some of Ikea’s room sets, showcasing design solutions and furnishings, although no products will be available to be taken home immediately.

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"We see a huge opportunity to reach many more people, and this investment marks part of a long-term plan to transform our retail business, bringing Ikea closer to customers," said Martyn Allan, market manager for the retailer in Ireland.

Appointments must be made in advance online with customers invited to bring photographs, measurements and other items that will help with the design process.

Ireland is one of only eight countries worldwide to pilot this new service, with Naas being the first non-city-centre location for it globally.