New newspaper aimed at Remain side hits news stands

A new pop-up paper aimed at the 48 per cent of people who voted to stay in the European Union has hit news stands.

The New European went on sale in London, as well as other pro-Remain areas such as Liverpool, Manchester and the south of England, on Friday.

The first edition of the paper, which will be published for an initial four weeks and has a cover price of £2, featured a large cartoon by Daily Mirror cartoonists Kerber & Black on the front page.

Matt Kelly, launch editor of the weekly venture, said the new paper would fill a gap in the market, have a sense of humour and be a "politician-free zone".

He said: "I believe the 48 per cent who voted to Remain are not well served by the traditional press and that there is a clear opportunity for a newspaper like the New European that people will want to read and carry like a badge of honour.

“We are trying in many ways to rather belatedly level the playing field in what is clearly an anti-EU mainstream press.

“I wish that the press generally had served its readers a little bit better before the referendum, because a lot of people have woken up and thought ‘Oh my gosh, what have we done?”’

Inside the paper, Guardian columnist Jonathan Freedland assesses the referendum fallout, fashion journalist Osman Ahmed looks at the impact of Brexit on the European fashion industry and Loaded founder James Brown details his life-long love affair with Europe.

Whether the print-run will be extended before the planned four weeks will depend on demand.

Mr Kelly said: “If people want it, we’ll keep publishing, so every edition after the fourth edition will be a referendum on the next.”

(Press Association)