Bank of Ireland extends sponsorship of Leinster rugby

Deal will involve exclusive branding of all playing and training kits for Leinster

Leinster flanker Sean O’Brien signing an autograph for Fionn Kelly from Carlow at an event in Tullow RFC, Co Carlow where Bank of Ireland and Leinster Rugby announced a five year extension of their sponsorship through to the 2023 season. Looking on is Saorlaith Kelly. Photograph: Inpho/Tommy Dickson

Leinster flanker Sean O’Brien signing an autograph for Fionn Kelly from Carlow at an event in Tullow RFC, Co Carlow where Bank of Ireland and Leinster Rugby announced a five year extension of their sponsorship through to the 2023 season. Looking on is Saorlaith Kelly. Photograph: Inpho/Tommy Dickson

 

Bank of Ireland has announced a five year extension to its sponsorship of Leinster Rugby.

In addition to exclusive branding of all playing and training kits for the Leinster team, the partnership encompasses all Leinster rugby activity right through to grassroots community, schools and club level.

Bank of Ireland sponsorship manager Gemma Bell said the partnership “goes way beyond simply logo badging to encompass all levels of the Leinster organisation with a particular focus on the development of the game at amateur level”.

“We want to continue to support the province as they make great strides in nurturing younger players and widening the talent pool to ensure the sustainability of the game into the future,” she said.

“Leinster rugby has a long tradition and presence in local communities across the 12 counties with a very devoted fan base which is what makes the partnership such an excellent fit for Bank of Ireland.

“With 71,000 participants across 72 clubs and 560 schools, the association provides us with opportunities to strengthen local ties and develop new connections.”

Ms Bell said the deal would build on the bank’s broader programme of activity to support and drive the local economy.

“We take pride in being associated with some of the most historic and celebrated domestic competitions in Leinster and look forward to supporting the continued success of Leinster rugby in the seasons ahead,” she added.

Leinster Rugby head of commercial Kevin Quinn said the Bank of Ireland brand was “synonymous with Leinster rugby”.

“Over the last few seasons in particular Bank of Ireland has invested considerable resources in the domestic game and the game of rugby at grass roots level,” he said.

“The confirmation this morning of an extension to 2023 of the excellent partnership between Leinster Rugby and Bank of Ireland, is a further boost to the domestic game.”