Eircom

Broadcasting via: ADSL technology using the existing telephone network

The bundle: Difficult to predict as ADSL uses new technology which is not widely available in any other country but undoubtedly Eircom would will be expecting to compete with the cable companies

Available from: sometime in 2001

Price: not available.

Competitive advantage: Eircom are is already in 1.2 million Irish households and is a known and familiar brand