In part one Mark Paul tells Laura about eircom's imminent rebranding and what the company's new image will look like. But why do they need to do this, and what effects are they hoping it will have? In part two, Stephen Wynn-Jones and Conor Pope look at a survey revealing our favourite brands, and what they say about how savvy or naive we are when pushing the trolley. Inside Business is sponsored by Irish Life. The podcast is produced by Sinead O’Shea and researched by Declan Conlon. You can subscribe to the show or download individual episodes via Soundcloud, iTunes and Stitcher.