OVER £1 million is to be invested in Burton's Biscuits' Irish operations, the British company announced yesterday. The move will fund strategic changes in product sales, distribution and a marketing campaign to support Burton's main brands, Wagon Wheels, Viscount and Jammie Dodgers.
Product delivery throughout Ireland will become the responsibility of Lisburn based Williams's Distribution, which has an increased warehousing capacity of 133,00 sq ft.
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