AIB Start-up Academy | The Irish Times

Rather than marketing being about these above the line campaigns…now it’s about how you have a conversation with your customer, according to Lisa Hughes.

Lisa Hughes: Before you sell your story, you need to understand what your story is

Business
Erin McGuire
February 28, 2015, 13:04

Marketing has become more of a two-way conversation though digital channels

Almost every business in the same industry ‘uses the same USPs’

Almost every business in the same industry ‘uses the same USPs’

Business
Erin McGuire
February 23, 2015, 14:41

Sean Weafer on the importance of creating a business message that appeals to customers’ emotions

‘A business can be profitable, but if its not getting money in quickly enough, it can go bust’

‘A business can be profitable, but if its not getting money in quickly enough, it can go bust’

Financial Services
Erin McGuire
February 16, 2015, 08:52

AIB Start-up Academy: why managing finances and accounts are critical to running a business

Founder of corn tortillas company went to Mexico to learn harvesting process

Founder of corn tortillas company went to Mexico to learn harvesting process

Agribusiness & Food
Erin McGuire
February 6, 2015, 01:00

AIB Start-up Academy finalist: Philip Martin, Blanco Niño

Craft brews distributor installs and services draught beer equipment

Craft brews distributor installs and services draught beer equipment

Agribusiness & Food
Erin McGuire
February 6, 2015, 01:00

AIB Start-up Academy finalist: James Winans, Vanguard Beer Collective

Latest start-up news

Trevor Madigan: has called the Big Apple home for more than a decade

Start-up leader of New York’s Irish tech invasion

Work
Charlie Taylor
February 6, 2015, 01:00

Wild Geese: Trevor Madigan, founder, the Vision Lab

Guide to setting up a start-up

In 2004, Alexander Osterwalder wrote in his doctoral thesis that “all parts of a business have to be optimised and that details in a business model make the difference”

Alexander Osterwalder: Designing the best business model

AIB Start-up Academy
Johnny Ryan
December 5, 2014, 01:00

Business model innovation could alleviate the beef farming crisis

Maryrose Simpson: one of the finalists for Ireland’s Best Young Entrepreneur

Find your niche and put focus on design

Business
Johnny Ryan
November 7, 2014, 01:00

While design may seem like a luxury to many start-ups, the reality is that it can deliver very real returns

Start-ups typically don’t have the funding to compete with larger organisations on salary alone. Photo: Bloomberg

How start-ups can compete with big firms for talent

Business
Johnny Harte
October 21, 2014, 13:21

Offering share options in the company in order to attract and retain talent

About the Start-up Academy

Why are we doing this?

Why are we doing this?

AIB Start-up Academy
Johnny Ryan
April 10, 2014, 14:19

In 2012 The Irish Times first opened its doors to startups, with The Irish Times Digital Challenge

Gallery: Day 5 of the AIB Start-up Academy

Gallery: Day 5 of the AIB Start-up Academy

The 11 finalists are introduced to marketing and mastering the funnel

Start-up pitch day gallery

Start-up pitch day gallery

20 Irish startups pitched to join The Irish Times/AIB Start-up Academy

AIB Start-up Night galleries

AIB Start-up Night galleries

Our start-up journey Entrepreneurs with ideas: prepare before you quit day job

Videos

What is AIB Start-up Academy?

The AIB Start-up Academy is a joint venture between The Irish Times and AIB to help your start-up venture by providing you with information and networking opportunities. You can also win a place at the AIB Start-up Academy, run by Irish Times Training, and get support for your new business from The Irish Times and AIB. The Irish Times has control over all editorial content associated with the project.

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