Jim Carroll

Music, Life and everything else

Why 2013 will be (another) year of the geeks

2013, the year the music industry geeks earn their corn. In the last few years, as we’ve noted here time and time again, forward-thinking bands should thinking about adding a tech-savvy dude or dude-ess to their team. But while a …

Fri, Jan 4, 2013, 10:00

   

2013, the year the music industry geeks earn their corn. In the last few years, as we’ve noted here time and time again, forward-thinking bands should thinking about adding a tech-savvy dude or dude-ess to their team.

But while a lot of acts feel the role of the nerd is to help them take the strain out of social media marketing campaigns, the more savvy people realise that there are far more advantages to having a coder, programmer or developer on your side than getting them to do grunt work with Twitter and Facebook accounts.

We can increasingly expect the tech side of the music industry to play a stronger role in pushing things forward for the business. Now that the industry – or, at least, those parts of the industry who want to be still around in 10 years’ time – have stopped blathering on about the perils of technology, it’s time to harness what tech can do for labels and acts.

But it’s not just the vested interests who will benefit from what tech can offer. We’re looking forward to seeing more and more interesting, clued-in offerings from outside parties who are bringing tech ideas and innovation to bear on the traditional elements of the music industry. There will be more Irish start-ups too to join the likes of Soundwave and 45 Sound, both of whom seem set to move to the next level.

You can confidently expect much more disruption too and this most definitely applies to the live side of the business. For instance, the likes of Detour and Queremos have enabled fans to book bands and thus take the mystery out of this arcane business. But that’s just the starting point – there’s a gap in the live market and there’s certainly a market in the gap for those who want to exploit it.

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