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  • irishtimes.com - Posted: October 7, 2011 @ 10:00 am

    The new goldrush: box sets & deluxe editions

    Jim Carroll

    They are the last refuge of the record label scoundrels, When all else fails, when you can’t sell enough albums or downloads by new acts to pay the bills, stick out a luxury deluxe edition or box set and listen to those cash registers go “kerching”. Given the number of music fans keen to snap up these lavish productions, it’s no surprise that there’s ample supply to meet demand.

    For the fans, the attraction is that they get a closer look at a release by their favourite act. Look at the spectacular job U2 have done for the forthcoming 20th anniversary reissue of “Achtung Baby”.

    Five different physical formats will go on release, which will contain (depending on how much you pay) videos, remixes, B-sides and documentary footage. It’s all you need to recreate the band’s Hansa Studio experience. Indeed for $420.49, Amazon.com will currently sell you the “uber deluxe” edition, which contains all of the above plus a pair of Bono’s sunglasses.

    We’ve seen similar instances of deluxe-mania of late (albeit without the sunglasses) for Nirvana’s “Nevermind”, Pink Floyd’s “Dark Side of the Moon” and The Smiths’ “Complete Super Deluxe Set”.

    For the record labels, it’s a no-brainer. The material is already recorded and they own the rights to it, so employ a decent archivist, throw in everything a dedicated fan would want and get the package onto release schedules before Christmas.

    It’s also easier to market because there’s an established audience for the act in question. Why bother investing time and money in finding and developing new talent when you can milk the cash-cow one more time? Music sales may be down in general, but the labels have discovered that a heritage band’s diehard fanbase are the exception to that rule.

  • 24 Comments

    1.
    October 7, 2011
    10:31 am

    I was working with a guy who was hitting 65 a couple of years ago, he was retiring on his birthday and I asked him what his grandchildren were getting him for his birthday.
    “Dubliners cds”, he responded. “I mentioned once that I liked the Dubliners and now every year and at Christmas I get bleedin’ Dubliners cds”
    “I own every song, fart and cough that the Dubliners ever recorded!”

    I fear the day when my kids present me with some 5 star Mojo rated Necropoliptic tomb-set of some band I liked in the 90s!

    Comment by Colin
    2.
    October 7, 2011
    11:01 am

    colin – Brilliant! I am sure there are many other fathers/mothers who’ve ended up with similar stocks of one artist’s work thanks to an one-time offhand comment.

    Comment by Jim Carroll
    3.
    October 7, 2011
    11:07 am

    I cant wait for the Liam O’Maonlaoi box set complete with 6 cds of bodhran solos , a 5 hour documentary on basket weaving in Upper Volta and a tribesman’s ceremonial cloak made from goatskin . All for the low low price of 50,000 West African Francs

    Comment by Scarecrows of the Stipe
    4.
    October 7, 2011
    11:32 am

    There is something overwhelming about those super-duper deluxe editions, with their endless inferior outtakes/alternate takes and ticket stubs, photos, biographies etc. For the punter though, there IS value to be had with remastered repackages if you look hard enough.

    The Sony Legacy series gather together 5 remastered albums by ‘heritage’ (yuck) artists in min-vinyl replica sleeves and sell them for around 15 euro a box – Lou Reed, Patti Smith, Sly Stone, Rory Gallagher etc. Or how about the complete album collection by The Byrds: 13 records for 36 euro!

    Dear Santa…

    Comment by CPL593H
    5.
    October 7, 2011
    11:34 am

    free o’maonlaoi voodoo doll for everyone in the audience

    Comment by tim tonic
    6.
    October 7, 2011
    11:43 am

    There’s deluxe editions of Cast albums.

    Cast.

    Comment by John
    7.
    October 7, 2011
    11:45 am

    Agree there’s something slightly revolting about these kitchen sink re-issues and most of they are undoubtedly they are the coffee table books of the music industry on the positive side they bring punters into record shops and strengthen those ties, where perhaps those punters will be exposed to newer sounds and releases/purchases…at the very least TACTILE OBJECTS! Also i think the whole nostalgia obsession at least provides something of a counterpoint to rampant ‘boy who cried wolf’-style online neophilia.

    Comment by colly
    8.
    October 7, 2011
    11:45 am

    john – I know, it sounds mad that anyone would even want to buy ‘em but there’s obviously a market. The material is certainly there – record labels, bands and management have got into the habit over the last 10 years or so of recording and documenting everything with a view to these kind of releases down the road.

    That said, Scarecrows’ idea of a Liam O’Maonlai box set sounds both scary and horribly realistic.

    Comment by Jim Carroll
    9.
    October 7, 2011
    11:46 am

    All I want for Christmas is the Beach Boys SMiLE deluxe edition boxset
    http://www.amazon.co.uk/SMiLE-Sessions-Beach-Boys/dp/B004RFYEEC/ref=sr_1_2?ie=UTF8&qid=1317984348&sr=8-2

    Comment by John Caddell
    10.
    October 7, 2011
    12:25 pm

    The SMiLE box set looks killer, in fairness. Meanwhile, millions of bewildered, non-Beach Boys fans wonder, “How many versions of Heroes & Villains and Good Vibrations do you need?”

    I’d also say that the Immersion box set of Dark Side of the Moon is excellent. Okay, there’s all the ephemera which some people may regard as excessive and unnecessary, but the discs themselves are superb. Remastered album, live performance, original Alan Parsons mix (without the interviews or Clare Torry), various surround mixes, outtakes and early live versions. Any reservations I had about forking out my €129.99 were dismissed once I opened the box.

    Comment by redframewhitelight
    11.
    October 7, 2011
    12:26 pm

    Was anyone at HWCH last night ?

    I spent the whole night in The Grand Social and caught :

    Beyond Olden Acre ( very nice , good harmonies ), Followers of Otis ( some real strong tunes from these lads ), Cat Dowling ( brilliant…looking forward to hearing more from this Kilkenny lady ) , The Dying Seconds ( These guys are always good….lead singer has the moves of Matt Beringger down too ! ) , Windings ( yep, good tunes and a nice bit of banter for good measure ) & Daithi with some help from Elaine Mai ( it amazes me how much he does on stage with the fiddle , loops, Micro Korg, Kaos Pad, Laptop, etc all going together . Reminded me a bit of the way Liam Finn used to perform..doing everything himself…..must take a lot out of a performer….even Finn had 2 extra band members the last time i saw him )

    anyway ……i’m looking forward to tonight….might do a bit more venue hopping this time though !

    Comment by Scarecrows of the Stipe
    12.
    October 7, 2011
    12:36 pm

    didnt brian wilson release a solo version of smile a few yrs ago? I wonder in 10-15 yrs time will we be getting deluxe re issues of the likes of Mumford & Sons! Anyone else noticed the trend of labels repackaging new albums within a year of it coming out? I see Warpaint have a new version of the Fool out and also off top of my head I’ve seen Midlake and Fleet Foxes do this too.

    Comment by md
    13.
    October 7, 2011
    12:58 pm

    Jim – I suppose ultimatley diehard fans of an atrist will plump for the deluxe editions, although the attitude of record companys releasing different deluxe editions of an artist is literally milking the cash cow. Another example is the re-releases of David Bowies Station to Station album last year. There was 3 editions released, the album itself, then a 3cd boxset with pictures and then a whopping boxset with a 5CD, 1 DVD and 3LP format, “Ziggy played guitar and then took your money”!!!!!!!!

    Comment by Mike C
    14.
    October 7, 2011
    1:32 pm

    @12 – I *hate* that phenomenon. How much of a mug does one feel like having bought a 12-track album (for example) and then find that six months later you get a 20-track version of the same album with e.g. live tracks that might have nothing to do with the original album?

    I can see *some* merit in “deluxe editions” that might celebrate a signficiant anniversary of an album. Take the 2-CD Deluxe Edition of the Who’s LIVE AT LEEDS – awesome expansion of the original album. No, but wait, there’s a 4-CD version…

    Comment by Daniel Prendiville
    15.
    October 7, 2011
    1:35 pm

    Colin @ 1 – that’s fantastic! great post.

    Comment by Ivor
    16.
    October 7, 2011
    1:52 pm

    Sure a lot of these box sets are superfluous but when they’re assembled with a bit of care and effort they can be amazing .A case in point is the Sandy Denny box set from 2004, which was invaluable for people who couldn’t stand the overblown production on her final album as it had a whole disc of demos of those songs. However they did put out a 19 disc box set last year, which even a Denny obsessive like me will admit is overkill. The Pet Sounds box is superb so i imagine the Smile one will be too.

    Comment by cmd
    17.
    October 7, 2011
    2:02 pm

    Even the likes of 4AD are getting in on the game with This Mortal Coil and their new boxed set “Tears in The Dropbox”. I’ve half a mind to get it, half a mind to save my cash

    Comment by JMM
    18.
    October 7, 2011
    2:18 pm

    There’s a lot of it going on alright and judging from reviews of some of these repackage and expanded boxsets/reissues there’s not much worth talking about. One would assume that any “classic” album in its original, final form is the distillation of blood, sweat and tears that went into its creation. Who really wants to hear the stuff from the cutting room floor or have 10 versions of the same song in various shapes and rough-hewn forms? If that stuff is to be released then do it cheaply but i suppose that goes against the money-making grain. As you say Jim a lot of the original demographic from the album releases first time around would have the moolah to splurge on these reissues so the record companies will make hay while they can. I understand completely the value in remastered albums but the majority of special package releases seem to laden with tunes surplus to requirements. Back in the old days you’d get singles and b-side collections which is fair enough of course but i really couldn’t be bothered a lot of the time. Nirvana’s Nevermind is a perfect album – why muddle it with oodles of out-takes, demos etc and charge a king’s ransom for it?

    Comment by Fergal
    19.
    October 7, 2011
    3:08 pm

    I see Amazon are suggesting you buy the uber deluxe, super delux, vinyl and extra special editon where you get the Edge’s toe nail clippinga all together. Some of them include stuff to do with the Zooropa album too, which doesn’t seem to be featured as prominently though in the billing. I wonder why? These re-issues can be done nicely and though, Bruce’s The Promise being a point in mind, double cd for a decent price that didn’t leave you feeling shafted. Mostly because the music’s worth it, demos and alernate takes that are even better than the real thing.

    Comment by part time punk
    20.
    October 7, 2011
    3:49 pm

    I’d expect that kind of lavish coffee table pointlessness from Pink Floyd. But its unusual to see U2 getting in on the boxset game. Are they finally giving in and admitting their rock dinosaur credentials? Antique dealers that still sell the odd roll of cheap new bubble wrap at the til

    Comment by Peter81
    21.
    October 7, 2011
    6:56 pm

    @Peter81 – It’s convenient opportunism on U2’s part. Did they feel the need to mark the anniversary of Rattle & Hum with a reissue? Achtung Baby is perceived as their ‘coolest’ record and so they know well a release will result in a bit of handy free press which flies in the face of the perception of them as a complete irrelevance.

    Comment by colly
    22.
    October 7, 2011
    9:18 pm

    How about the REM reissues – they have all been pretty good – roll on the Document reissue.

    Comment by zimmerframemosher
    23.
    October 7, 2011
    9:39 pm

    Santa brought me the Kraftwerk box set a few years ago together with my now regular Newbridge Silver decoration for the tree. Clever Santa! It’s enormous, weighs a tonne and sits carefully under the turntable looking just gorgeous.

    Someone gave me a Beach Boys Pet Sounds box set a few years ago – didn’t have the heart to tell them that (whisper it) I don’t like Pet Sounds…..

    Comment by Colette
    24.
    October 8, 2011
    12:06 pm

    dooms lunch box has tasty treats- http://www.stonesthrow.com/news/2011/03/mf-doom-operation-doomsday-lunchbox

    Comment by (deletia)

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