Jedward have the last laugh
Around about a year ago, there was a lot of guffawing about Jedward on the back of the pair getting their P45s from Sony Music after one single. But, as OTR noted when the story broke, you had to wonder …
Around about a year ago, there was a lot of guffawing about Jedward on the back of the pair getting their P45s from Sony Music after one single. But, as OTR noted when the story broke, you had to wonder who were the real dopes in all of this, as it was becoming perfectly clear that Jedward were not really in this for any sort of musical gain. Music was, after all, just one string to their rather bizarre bow and a pretty poor one at that so how any music company expected to make cash from them was anyone’s guess. You wondered just where the Grimes’ twins would go from there. One thing was clear, though: we hadn’t heard the last of them just because the Sony A&R department told them to sling their hooks.
Fast-forward a year and Jedward are the ones with the grins. Several breathless stories last week told of a multi-million year for the pair thanks to gigs, personal appearances, product endorsements, advertising campaigns and anything else which will turn a buck for the buckos. They are even stars on the bar mitzvah circuit (and yes, there is evidence to show that this isn’t some whopper from the Louis Walsh spin machine). They are raking it in. The group who finished sixth in The X Factor two years ago are now doing better than anyone else from that TV show. Who knew?
There are several lessons in all of this. Firstly, never write off two lads from Lucan with vertical-hold hairstyles who are managed by someone who can always find brass from muck. Secondly, never under-estimate the difficulties involved in trying to make cash from sales of recorded music in 2011 and beyond. And thirdly, Jedward are going to be with us for a very, very long time. Now, isn’t that a cheery thought for the afternoon?