Jim Carroll

Music, Life and everything else

The MTV bandwagon rolls into Belfast

It was the best of times, it was the worst of times, it was the MTV Europe Music Awards (EMAs) in Dublin in 1999. Memories of that Ronan Keating-hosted shindig from 12 years ago were revived on Wednesday with the …

Fri, Mar 4, 2011, 09:00

   

It was the best of times, it was the worst of times, it was the MTV Europe Music Awards (EMAs) in Dublin in 1999.

Memories of that Ronan Keating-hosted shindig from 12 years ago were revived on Wednesday with the announcement that this year’s awards will be held in Belfast’s Odyssey Arena on November 6.

Belfast was chosen to host the event by MTV over Paris, Istanbul and Warsaw. Aside from meaning the city will be the destination for a host of performers and gong recepients, the awards are estimated to be worth around £10 million to the local economy.

While it’s obviously a big coup for Belfast’s tourism bodies, it’s worth remembering that events like this rarely have any impact on the local music scene.

Indeed, it’s often hard to remember what happened a week after the circus left town. Is there anything you can recall about the 1999 event in Dublin without resorting to Wikipedia or Google?

Dublin’s celeb count went through the roof on that occasion with P Diddy, Iggy Pop, Mariah Carey, Christina Aguilera, Mary J Blige, Marilyn Manson and Britney Spears in attendance.

It’s unlikely that many local acts bar Snow Patrol and maybe Two Door Cinema Club should keep November 6 free in their diaries going on MTV’s track record in this regard.

The local flavour for the Dublin show in 1999 was provided by The Corrs (MTV could always invite Jim Corr to provide some freshly hatched conspiracy theories), Westlife and B*Witched. On this basis, MTV are unlikely to be booking And So I Watch You From Afar, Not Squares, Cashier No 9 or Girls Names for the event. Still, the Odyssey will look great on the telly.

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