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  • irishtimes.com - Posted: April 28, 2010 @ 5:00 pm

    “This music blogger IMRO licence thing”

    Jim Carroll

    As many of you know, there have been various blog and Twitter rumbles this week about IMRO’s moves to ask music bloggers (ie people who host MP3 files on their site) to pay for an IMRO/MCPSI Limited Online Exploitation Licence. Nialler9 has the full skinny on the story here.

    While people really should go there and comment on this, I’m very curious about what Irish bands who are IMRO members think about this development, especially those bands who’ve been covered quite intensely by Nialler9 and other blogs in the past. It should be noted from the outset that Niall has said he has no problem paying artist royalties so that’s not the issue under discussion here.

    Do bands think it’s a simple matter that every site hosting your music should shut their traps and pay up, even those sites you yourself have pestered for the coverage? Or do you feel there are certain exceptions to be made in the form of blogs which are really hobby sites and not professional ones (Nialler puts his site in the latter category as it hosts ads)? And isn’t it the fact that IMRO fund a lot of worthy tours and enterprises (DOI: I’m the co-founder of the Choice Music Prize which is funded by IMRO) and so the fee goes to a good cause? Or should the fee be ring-fenced for those bands who actually are covered by the blogs?

    Bands, bloggers and fans, the floor is yours.

  • 136 Comments

    1.
    April 28, 2010
    5:22 pm

    At the risk of repeating myself (actually that’s exactly what I’m going to do) the only way I see around this is if bands/musicians contact IMRO and explain to them how blogging has done more to promote music and increase sales over the past ten years than any other method of promotion.

    I don’t think that bloggers can win this fight, because I don’t think it is our (as an ex-music blogger) fight. It is a conflict between creators of music and their representative body. If enough musicians threatened to quit IMRO then they’d soon change their tune. Not sure that’ll happen though as IMRO do a lot of good work on their behalf.

    They’ve made a shocking error of judgement here though.

    Comment by idiotkid
    2.
    April 28, 2010
    5:27 pm

    As someone quite clearly in the hobby category I was baffled by the email I received. I don’t, and could not, turn a penny off my own blog, and the few times I’ve covered Irish bands its been through the hosting of MP3s I was sent by the bands own PR people. And my inbox, like any other Irish blogger’s I’m sure, fills with about 20-30 requests to host MP3s (mostly made by Irish bands) a day. What a laughably ironic mess. Am I to pay IRMO a few hundred quid a year for the ‘privilege’ of providing bands with free publicity. I f*cking think not and am currently putting an email together to say much the same to IRMO.

    Comment by Darragh
    3.
    April 28, 2010
    5:41 pm

    Darragh – good points. What I’m interested in, though, is the lack of interest from bands about this, one way or the other. They’re not, as you note, so reluctant or shy when it comes to pimping their wares at you to get attention, but it’s another matter when a body they’re members of – and a body where they set the agenda – do something like this. Can we assume that their silence means they’re backing this 100%?

    Comment by Jim Carroll
    4.
    April 28, 2010
    5:45 pm

    You’d be surprised how artists will stay silent on this and pocket the cash (no offence intended to any artist!). Radio – community, commercial, publicly funded – both local and national provide valuable exposure to artists of all genres and are obliged to pay royalties. Stations get “pestered” everyday, bands put lists of station request lines on their sites. Airplay is the most vital part of artist promotion both for their recorded work and gigs and continues to be in this digital age. In the USA, radio does not pay royalties in recognition of this fact. If there is going to be a waiver of royalties for use of copyrighted work where the primary beneficiary is the artist themselves then it should apply across all media (or reduce it for certain pogrammes, blogs).
    (DOI: posted as a personal opinion but I am employed within the radio medium)

    Comment by Brian Daly
    5.
    April 28, 2010
    5:46 pm

    @Jim Yes. It’s a funny one. Well, I am poor at providing publicity for Irish bands anyway, but will probably now start responding snarkily to PR emails (from the larger PR crowds) asking them with my tongue (half) in my cheek to either send me a cheque to cover the IRMO license fee or stop bugging me. One solution ? :)

    Comment by Darragh
    6.
    April 28, 2010
    5:50 pm

    Bands are between a rock and a hard place here. There’s no way they’re going to quit IMRO over it. If this actually happens maybe bands can send bloggers unregistered songs. Or send bloggers a song before they register it.

    Comment by me
    7.
    April 28, 2010
    5:52 pm

    Brian – it seems that this is another one of those areas where bands can make the hard decisions but chose to shirk it instead. There are, of course, some exceptions but I’ve ceased to be surprised. This just confirms that situation again. Bands are great to leap around and look for attention and moan when they don’t get it – but when asked for their opinion on an issue like this find better things to do.

    me – nope, per IMRO letters to bloggers, that won’t work – see Nialler9’s blog and the especially the first question in the FAQ section

    Comment by Jim Carroll
    8.
    April 28, 2010
    5:55 pm

    @topic of bands caring or not

    repeating myself from elsewhere, this is a really minor level of the kind of pay to play scenario 100% of bands contend with in this country. If the blogger can draw the numbers to cover their costs, then they can have a blog, if they cant then thats that. I don’t know if its fair or unfair or wrong or right, but it might be why bands aren’t running to the helm with the bloggers, as its a seldom covered topic in the music pages.

    I suppose promoters would be too generous with ye olde press passes if the financial conditions of the gig made it into every review.

    Comment by captain a
    9.
    April 28, 2010
    5:58 pm

    captain a – this charge applies to ALL blogs, regardless of whether they can “draw the numbers to cover their costs” or not.

    Comment by Jim Carroll
    10.
    April 28, 2010
    6:02 pm

    Jim, is there any chance the Ticket could get in touch with an IMRO rep and run a short piece clarifying the issue?

    I’m sure they are far more reasonable than they’ve made themselves look, and a few quotes from somebody who works in the organisations might give everybody a bit more peace of mind. It would be worth the IMRO’s while as well, as this isn’t exactly proving a PR victory for them as it stands.

    Comment by Dave
    11.
    April 28, 2010
    6:16 pm

    “Can we assume that their silence means they’re backing this 100%?”

    Can we also assume that your failure to offer an opinion on this rather than just asking loaded questions means that you support it 100%?

    Personally, Im trying to understand exactly what is going on here and what the long-term implications of this might be before jumping in with an opinion. It’s complicated, see?

    Comment by Vinnie
    12.
    April 28, 2010
    6:16 pm

    @dave I really don’t think that this will deter IMRO or any other copyright collection agency. The collect royalties from all radio stations including community and not for profit stations around the world. They know what will happen next. There will be a fuss and one blog will pay up and the rest will follow (or vanish). The result. Artist gets their coverage and their royalty.

    Comment by Brian Daly
    13.
    April 28, 2010
    6:28 pm

    @Jim – sorry i should have addressed that in my first post, i’m not good at the legal speak of all this so i’ve been following nialler9 today and his ‘plain english’ renditions – let me know if i’m misinterpreting this:

    ‘Q: Are external embeds such as Youtube, Soundcloud and the likes affected by this?
    Youtube is a licensed service and therefore covered by a licence. Other external embeds will be covered under the licence as long as you can account for them.’

    All the independent blogger has to do to loophole this one is make sure all their streaming is from youtube or an organisation with similar exemption, and blogs your uncle??

    also my initial point wasn’t meant to be sympathetic to writers at all, it was meant to point out that the conditions indie bands operate with since as long as independent has been abbreviated have now been imposed on indie writers, and all of a sudden its got blanket coverage nationwide, (toys out of pram, can of worms etc etc), i was trying to respond to your query on why bands might be letting this one slide a little, thats my theory.

    Comment by captain a
    14.
    April 28, 2010
    6:28 pm

    Vinnie @ 11 – like you, I’m also trying to “understand exactly what is going on here and what the long-term implications of this might be before jumping in with an opinion”.

    To do so, it helps to get the reflections and thoughts of people involved, such as your good self, a musician, a member of The Jimmy Cake and (I am presuming this and am open to correction) a member of IMRO. We have heard from the bloggers already many, many times, but the musicians are a little quieter.

    Yes, like you, I believe it is “complicated” and (probably like you – again an assumption) I can appreciate both sides of the issue. Given this, I’d love to get some insights from you, if you have any to offer?

    Comment by Jim Carroll
    15.
    April 28, 2010
    6:41 pm

    I’m an IMRO member for a few years now and play in a band in Dublin. I’ve just contacted them asking them to clarify whats going on as it seems like a very strange idea if it’s all true. any band I’ve ever played with have got a huge amount of their promotion and gigs from having songs on external blogs.

    Comment by Ger
    16.
    April 28, 2010
    6:58 pm

    Jim, artists still have to register each song with IMRO or that song doesn’t earn anything. IMRO doesn’t automatically collect for an entire catalogue. My suggestion was to do with individual unregistered songs. For example that song could be sent out to bloggers with a note saying that this track will become registered on XX date (the album launch date perhaps). A blogger’s exclusive?

    Comment by me
    17.
    April 28, 2010
    7:10 pm

    only just heard about this, so not up to speed with the details and am probably missing the point, but i don’t have a fundemental problem with royalties being collected from blogs.

    That said it should only be from blogs that generate a revenue, above and beyond operational costs.

    fairy nuff?

    Comment by dudley
    18.
    April 28, 2010
    7:13 pm

    Ger – thanks for that. Would be intersted to know what you learn from IMRO, if you want to share that

    me – ah, I see what you mean. However, if you have a look at Nialler9’s post and especially Q1 in the FAQ, you’ll see this might not be possible (reproduced below). It seems that once you’re in with IMRO, you’re in for everything.

    Q: If tracks are provided to bloggers with permission and are cleared for promo from bands, labels are these covered by this or are these outside the licence?

    According to IMRO, if an artist, composer or publisher has registered with IMRO (or PRS in the UK / ASCAP in the US), then the MCPSI-IMRO (LOEL) licence must be obtained. Furthermore, if a composer, artist or publisher has done this, then they do not have the right to give full permission to allow their own track to be downloaded on a site. What I can gather, is that if a label is represented by PPI (Phonographic Performance Ireland) then an additional licence is required for use of the sound recordings. See the member list here. I’m not 100% sure if an artist can waive their rights in any circumstance above.

    dudley – cheers for that. I think most bloggers would go along with that. Are you an IMRO member btw, if you don’t mind me asking?

    Comment by Jim Carroll
    19.
    April 28, 2010
    7:40 pm

    For what it’s worth here is an annotated version of material an email I have sent IMRO. I think other Irish bloggers in the same boat as me share my concerns. I will share any response (paraphrased of course) from the organisation on my blog. If they insist on the license – it’s bye bye to music. I’ll just switch to food.

    “I am having difficulty in working out how this scheme applies to my blog as I only link to MP3s on external sites and do not host them on a personal domain. Anyway, perhaps you could clarify a few things.

    Any song I have ever posted by a band represented by IMRO (and we are talking a tiny, tiny amount of links here), has been posted at that band’s request. Are you indicating to me that I should pay IMRO a license to provide the free publicity that bands have so far benefited from on my blog?

    My blog has no advertising on it and is completely unprofitable. Surely, this is clear to any one in the industry who reads it. To follow, I’d like to ask why I am being requested to purchase a license that seems to be designed for blogs that make a profit?

    Finally, I resent being targeted for a scheme with an acronym that refers to exploitation. As such, I would like to ask IMRO to provide me with details of any single time my blog has “exploited” Irish musicians or IMRO’s interests?

    Comment by Darragh
    20.
    April 28, 2010
    7:45 pm

    I think it’s funny when I read all these people complaining that they only get less than a euro a year from IMRO for radio play etc. It’s not their fault that you don’t get sufficient airplay to earn enough for a bag of chips.
    And even if bands do threaten to leave IMRO in protest, it won’t matter. they collect for artists all over the world due to the reciprocal agreements. Irish Music Rights Organisation means the Irish ‘version’ of the music rights organisation, like PRS are the British one. It doesn’t mean that they only represent Irish bands. Of course the majority of the royalties that they collect goes overseas. There are more royalties due to overseas artists because the radio plays more music by overseas artists than they do local ones. IMRO payments reflect airplay. Airplay is the problem there. We haven’t earned more than a fiver in the last 2 years because we haven’t released anything in about 3…
    And if every Irish artist waived its rights to have IMRO collect royalties from blgs on their behalf, if Nialler then played the new ‘best coast’ video, he’d be chased by her performing rights society if not IMRO (who would then send the money to ASCAP/BMI/whoever there is out there…

    Comment by garyT
    21.
    April 28, 2010
    7:49 pm

    As I said in the post, I’ve no problem paying royalties as a blogger. The main thing that gets me is the fact that I get – average number 300 songs a week sent to me from bands, PR and labels and they all say – cleared for posting, free MP3, promo MP3 etc but is it actually?

    Do the people engaging with music blogs know that these cleared MP3s are not even allowed to be shared according to IMRO? Of course, they have no clue about this – I didnt have a clue about this and am awaiting confirmation on it. Bands and labels quite rightly assume they can share their own songs how they like without IMRO or equivalent looking for a cut that they know nothing about.

    Comment by Nialler9
    22.
    April 28, 2010
    7:50 pm

    Coming from a music marketing perspective I think this is a big step backwards, as well as an affront to the bloggers who are a vital part of the music scene. It shows that the traditional music industry are still clinging to a dead business model and unable to see the forest for the trees. While I have the greatest respect for IMRO’s work in supporting Irish artists, clearly the people in there who came up with this license are disconnected from the reality of music on the web. Why they believe punishing the most influential people within a small country is a mystery.

    If this results in blogs closing down it will be a huge loss to the musical landscape in Ireland (and what amateur blogger can afford to pay €720 per annum?). My company rely on developing relationships with bloggers to help us promote the artists we work with. We are firmly behind the bloggers on this and promise to contact IMRO with our opinion as well as not to send any tracks out to bloggers which will compromise them until this issue has been resolved.

    Comment by Eilish
    23.
    April 28, 2010
    7:53 pm

    I generally don’t ask people for mp3s for my site – they ask me to take them. If anyone thinks I’m paying them for the privilege of promoting their band they can get fucked.

    Comment by pete
    24.
    April 28, 2010
    7:57 pm

    I think this is a ridiculously clumsy way of doing things but practically everything that’s been attempted by big organisations regarding online music has been the same to date.

    The simple way around it is for the copyright holders to only use large licensed sites like youtube, soundcloud and bandcamp to host their material and let bloggers link to those. End of problem (until those sites start charging for the privilege :)

    Comment by Lo2
    25.
    April 28, 2010
    8:34 pm

    Why can’t the internet and the music industry just get along : (

    Comment by Rob
    26.
    April 28, 2010
    8:41 pm

    Just proof that IMRO is no different from any other music oriented organisation. They’re completely backward in their views to about how to monetize online music properly. Oh well, its their loss after all…

    Comment by Dan
    27.
    April 28, 2010
    9:03 pm

    As an IMRO member and songwriter, I can’t for the life of me understand how this helps the artist as music blogs are such a crucial instrument to promote independent artists.
    In particularly, as noted in other comments, the artist have given the ok to the blog to stream their MP3s.
    I think this is a very poor, arbitrary and unwise decision by IMRO and I will pass my concerns on to them.

    Comment by Eric
    28.
    April 28, 2010
    9:52 pm

    MUSIC INDUSTRY IN MILES BEHIND THE TIMES SHOCKER!!!!

    Comment by The truth
    29.
    April 28, 2010
    10:06 pm

    It will be telling to see what bands actually get up off their bums and do something about this. It doesn’t mean a Facebook campaign or a benefit gig or an online petition, but using their power and influence as IMRO members to change this. I hope all the bands I like because I discovered them via Irish music blogs remember that.

    Comment by Rory
    30.
    April 28, 2010
    10:20 pm

    I’m no longer a local music blogger, I’ve moved to Iceland…..really…..

    Comment by mp3hugger
    31.
    April 28, 2010
    10:22 pm

    The issue is really with cleared, free mp3s provided by bands/labels/PR to bloggers. In doing so, the creator of that mp3 and the blogger enter an informal contract/agreement and IMRO should have nothing to do it. An attempt by IMRO to seek loyalties for something that the creator of the music isn’t seeking loyalties for is just thick.

    Comment by Una Mullally
    32.
    April 28, 2010
    10:25 pm

    If the band has assigned certain rights in their music to IMRO (which most published bands and members have), they are not in a position to stop IMRO charging for this type of licence.

    This is much like an independent clothes shop or coffee shop that decides to promote local bands by offering to play their music instore. They still need an IMRO licence. A similar argument arose in relation to such shops about 10 years ago or so.

    Some might counter that many bloggers are hobbyists and not for profit; that is irrelevant (as far as IMRO is concerned). What matters is that you are using copyrighted material in respect of which they have the monopoly on collecting performing right royalties.

    Comment by Rossa McMahon
    33.
    April 28, 2010
    10:37 pm

    @18 aye, jim, i am, and anything that can add to my quarterly cheque for .08 cent gets the thumbs up from me

    Comment by dudley
    34.
    April 28, 2010
    10:56 pm

    @Una But that same artist has provided IMRO with the right to (and in fact IMRO are obliged to) collect royalties.

    A significant issue that appears to have emerged on this topic is that many musicians are unlikely to fully consider the consequences of IMRO membership or the rights they are assigning to it.

    Comment by Rossa McMahon
    35.
    April 28, 2010
    11:09 pm

    A significant issue that appears to have emerged on this topic is that many musicians are unlikely to fully consider the consequences of IMRO membership or the rights they are assigning to it.

    Rossa – good point though I get the feeling, via off-the-Twitter-and-blog-grid communications, that some acts are using ignorance about what exactly they’ve assigned to the collection agency as a cover to avoid having to get involved in this issue. They want to have their cake (IMRO fees) and eat it (free exposure on Nialler9 etc).

    It’s worth pointing out again that neither IMRO nor the bloggers are the key stakeholders in all of this – it’s down to the bands. They’re the ones who both empower IMRO to do what IMRO do (ie collect royalties on their behalf) and also they’re the ones who see and use blogs as free promotion. It’s only the acts, IMRO’s clients, who can effect a change to how that agency operates and I would assume that their rules of association would mean this can only be done at an AGM or EGM.

    Comment by Jim Carroll
    36.
    April 28, 2010
    11:27 pm

    @Jim
    Surely Irish acts are only a small section of who imro collect for though.
    Can’t see there being a huge international outcry among artists over a single collection agency implimenting something like this – unless they’re all doing it at the same time.
    How many irish acts would petition PRS if they were to do the same?

    In saying that, anyone who is against it should at the very least mail IMRO about it.

    Comment by Lo2
    37.
    April 29, 2010
    12:20 am

    @Eilish 22 I trust that you will also be lobbying for radio airplay royalties to be dropped on the same basis? To throw a cat amongst the pidgeons, I read report (approx 2 years old in Mar) that indicated that blogs account for only 7% of new music music discovery. So are artists going to be bothered with this battle? Obviously some blogs as a medium are going to rise to the top and are going to be influencers. Of the blogs that I would see as being influential in this market, all carry advertising.

    To be honest, I don’t see anything backward in how IMRO are approaching this. It’s not that they “don’t get the Internet”. They’re getting it very well and hence the fee being levied. A blog is a media outlet no different to a radio, tv station that both promotes music and can make money out of the audience or community that it attracts to hear or find out about this music.

    Ultimately, it does come back to the copyright holders who are the musicians. IMRO only act on their behalf.

    Comment by Brian Daly
    38.
    April 29, 2010
    12:28 am

    Hi Jim,

    I know for a fact that there are Irish bands who are upset about this. I’m not going to speak for them, but they share the opinion that it’s going too far to assume that bands do not have a system worked out to their satisfaction when dealing with bloggers like us. This has all really only kickstarted in the last few days, there’s still a lot of time for people to make their opinions known.

    I’ve written a little more about this on my own site, but essentially, my opinion is that artists basically sort out advantageous agreements with bloggers when organising the sharing of these files, and IMRO is mistaken when it automatically assumes otherwise.

    Also, to distinguish between sites earning above and below 7k is a nice idea, but distinguishing between the ones that earn above and below €1 might be a good idea too, and it would certainly reduce the element of ‘Online Exploitation’.

    Comment by shane
    39.
    April 29, 2010
    12:49 am

    This whole debacle is ridiculous. It seems like just as we’re getting ourselves a healthy little independant music scene up and running – indisputably thanks to blogs – IMRO toddle along to kneecap it.

    I’m sorry, I just don’t think I can take another ten years of U2 or Kings of Leon cover bands, God help me, I just can’t.

    Comment by Gemma
    40.
    April 29, 2010
    1:55 am

    Been following this with interest over the last couple of days, asking questions of niall who has probably the most grasp on this any anyone bar IMRO and so far its clear to me that the fine line threaded by bands and IMRO need to be better clarified with the greatest respect to IMRO that if indeed band cannot give their own material to blogs to promote, then IMRO licenses the music wrongly. The artist should ALWAYS have a say in how the music can be used.

    Now maybe its the case that top blogs must register with IMRO to allow bands to know they can under terms of their agreement with IMRO seek promotion with Nialler9,Thumped,State,2uibestow,swearimnotpaul,torture garden,asleep on the compost heap, goldenplec and many many more blogs but to charge the blog to do the promotion for the band is just wrong.

    I run goldenplec.com i run google ads on the site in out of the way places, over the course of 12 months i might just about cover my hosting/domain costs. i consider this to be non profit as ive never made a penny off goldenplec in 8 years running it.

    Niall probably makes a good bit more on ads due to higher traffic etc. That however is not to say he should have any money made taken away from him. He has produced a music promotion juggernaut and IMRO as a organisation looking to further irish music for the bands it represents should be SEEKING to get niall on board to promote their bands. How anyone in there cannot see that is beyond me.

    On goldenplec there isnt as many direct on reviews/pieces on music with downloads. We do have a unsigned artists album put together by a friend of the site, with permission from the bands involved, i imagine that may indeed get me a mail from IMRO now that i know bands dont have a say in it. How i’ll respond to that i dont know, i was hoping to push out more reviews of music/bands/album over the coming months but telling someone they should like a band without letting them hear it for themselves is like being told a horse is guarunteed to win the grand national. Until you see the horse run yourself you dont know what its like. That is part of the success of blogs like nialls, they can say, cracking band, etc etc and then say, listen to this, it embodies everything ive just been saying. The point hits home and the band gets new followers.

    Respect to nialler for not just bowing to the demand and fighting for the information as it could indeed impact the entire music community in a massively negative way

    Comment by Aidan Cuffe
    41.
    April 29, 2010
    2:21 am

    3 things I’d like to know:

    1. How are IMRO defining hosting a song on a blog? Is it paying for your own server/server space yourself as I think Nialler and Torturegarden Shane do or just posting a link to a file on a server you don’t control like Darragh does (that’s the 3 bloggers that I know for a fact who have received letters accounted for) either that he may have uploaded himself to a service like megaupload/mediafire/z-share etc. or which he may have just found a link to elsewhere, or a link to a file hosted by the band’s record label or the band’s site itself. I would be of the opinion that just providing a link does not constitute hosting and while uploading material that you don’t own the rights too is a violation of the T&C’s of many of the file hosting sites there are enough of them that don’t require you to provide any information about yourself to mean that there is deniability that you yourself are the person who uploaded the file.

    2. If IMRO are saying that their members are unable to opt out of specifying who they don’t wish royalties to be collected from, even to the degree that if one were to start a blog and post exclusively your own material that wouldn’t be kosher which is what I believe a commenter on another OTR post claimed to have been told then are IMRO members in violation of their agreement to allow IMRO to act as a collection agent for them by posting material to the likes of soundcloud, or bandcamp, or their own sites, MySpace even, and not expecting those sites/accounts controlled by them to have to pay royalties? Or to put it in slightly more opposite terms, if you’re an IMRO member and you post your own music online should you have to pay IMRO for a LOEL to do so?

    3. For all the talk of Irish bands it should be remembered that IMRO don’t just act on behalf of Irish bands, due to reciprocal agreements they also act as collection agents for the similar agencies in other countries. If I pay for a LOEL and then, as I sometimes do, review a leaked album soon after I get it just because I feel like writing about it instead of posting about it near the street date and then also post an MP3 of a song from that record will my LOEL get Web Sheriff off my back when/if he comes a knocking?

    Comment by Ian
    42.
    April 29, 2010
    3:21 am

    According to a quick tally of the MySpace player of my first-choice band ASIWYFA, there are 338,588 combined plays of the 8 mp3s on their site. How much money have the band and their label Small Town America received from IMRO in relation to this? What about the 1,500+ plays Jogging’s new album garnered in just a couple of days on Bandcamp last week? Did the Irish Times receive a notice for its streams of The Redneck Manifesto or Duckworth Lewis Method? Same for any other band – regardless of isolated radio airplay or television theme tune plays, the real gold (if IMRO are doing their job properly) should be in the total number of plays music receives online. In this respect, royalties are fine. In fact, royalties are GREAT, I want the bands I like to make a decent living. But is money paid to IMRO actually going to the artists whose music has earned it? Are MySpace and Last.FM submitting spreadsheets with the culminative number of Irish music playcounts to IMRO? How come no band have ever mentioned receiving money for this before? Or is it a case (someone else pointed this out) that the license fees go into a big pot which is divvied up according to general chart stats? You’re just the man to drum some clear answers from the IMRO heads, Jim.

    I don’t host music on my site because I can’t afford it…like 99% of Irish blogs, I do this on a purely non-profit basis. My beef here is that musicians are not allowed to license their own music under any private terms of agreement whatsoever once they sign up to IMRO. That’s absurd and counter-productive, I don’t want to yarp on that blogs have done more for Irish music than any other media source in the last ten years but there is no doubting the difference they have made in helping listeners sample the wealth of talents available for their money. People are actually spending money on Irish music these days, despite recession, despite the huge array of choice from big names and internation competition, grass-roots artists can sell their music thanks to extra avenues of attention afforded by pro/hobby websites like Nialler9 and The Torture Garden. It is absolutely natural for a performer to wish to avail of that, and now this sudden turn of events means that IMRO are effectively depriving their members of the most direct, friendly means of accessing a new audience, making membership a hindrance rather than a help in reaping some small renumeration for their efforts.

    And you know what’s funny? Bloggers are the ones who publicise the Showcase tours and events like Choice in the first place. Bloggers are the ones who do the work discovering and developing on new music in this country. If it wasn’t for the system in place, the Cast of Cheers would not be headlining the IMRO best of gig this weekend, as without the network, there’s no buzz. Talk about biting the hand that strums the instrument that feeds you.

    Comment by Naomi
    43.
    April 29, 2010
    3:32 am

    i tnk dat 4 evry choon day play on der websiite dey shud give de singers 50p

    Comment by Rgr
    44.
    April 29, 2010
    8:42 am

    As always, thanks for the comments – especially the really helpful ones like Naomi @ 42, which actually provide information and ask dificult questions.

    As I said @ 35, I really think this is down to the bands and I understand why it is difficult for them. IMRO do an excellent job in many areas – such as the showcase gigs, providing seminars to bands etc – which makes this current brouhaha all the more galling. I know, again from off-the-grid communcations, that there are some in IMRO who are aghast at what has happened and at the heavyhanded manner in which it has been done, but they understand that it’s a case of applying the rules as they organisation sees them.

    Which is why – and I know some people think I’m mad to keep repeating this – it’s down to the BANDS themselves to make their feelings on this known as they’re the ones who set the tone for the organisation and who dictate how the organisation runs.

    Have any of the bands looked into how to go about organising an EGM to discuss this? Have they looked at the rules and regulations to see how this can be dealt with now rather than later? Have they requested their managers or representatives to look into this on their behalf? There is no point going “oh man, this is so shit, like” and giving lip service to petitions and campaigns unless they’re prepared to man up and really sort this out.

    As I’ve pointed out again and again here over the years with agents and bands, it’s the bands who dictate where and when they play gigs and the ticket prices – there is another example of an instance where the bands are the ones who can set the agenda. Some (as we have seen) will just shirk the hard questions – but I’m sure there are many who are more articulate and braver than that and who will step up, if they truly believe that this is an issue worth highlighting and amplifying.

    Their call.

    Comment by Jim Carroll
    45.
    April 29, 2010
    8:51 am

    Storm in a teacup chaps. I’m reading alot of negativity here. Call their bluff and fight them every step of the way. I can see a bluff a mile off. Are they going to shutdown every blog on the web? nope, they cant, their not in control of the web, other people are.

    Comment by Paul Mulligan
    46.
    April 29, 2010
    9:41 am

    @ Brian Daly

    What sort of radio station do you work in? Local/community/commercial etc.

    Comment by Ian
    47.
    April 29, 2010
    10:00 am

    @Goldenplec I can tell you that my employer pays a hefty monthly fee to the various royalty bodies for airing artists from established international artists right down to local artists. We have 100% reporting of everything that is played including the music used in advertisements. If IMRO make a derrogation for bloggers, the radio industry will be straight in the door looking for the same deal. A blog is no different to a radio, tv or a newspaper. It’s a medium with an audience.

    @naomi I think you raise some interesting points about MySpace and Last.fm. They should be able to provide 100% reporting of plays. However, isn’t there some clause in MySpace that basically is a waiver? Also there is a separate controversy or debate about the proposed rates for streaming songs.

    I would also challenge you on the notion that bloggers are solely responsible for publicising the IMRO and Choice events. This is certainly not the case. There are many media outlets both online and offline supporting these events.

    Comment by Brian Daly
    48.
    April 29, 2010
    10:04 am

    Brian – I think you need to clarify on all your posts if you are speaking in a personal capacity or on behalf of your employer as some readers will know who your employer is and some won’t.

    Comment by Jim Carroll
    49.
    April 29, 2010
    10:08 am

    However, isn’t there some clause in MySpace that basically is a waiver?

    As has been pointed out IMRO’s position is that their members are not able to agree to said waiver.

    Comment by Ian
    50.
    April 29, 2010
    10:23 am

    Ian @ 46 – I think Brian Daly is the marketing manager at Phantom FM – http://ie.linkedin.com/in/bdaly

    Comment by Peter
    51.
    April 29, 2010
    10:35 am

    The big problem with the IMRO LOEL is it sets a MINIMUM amount for using copyrighted works online. A radio licence, AFAIK, is a percentage of income and therefore if you have no income you pay nothing

    BTW Jim I think you’re overestimating the power of bottom-level bands to influence internals at IMRO. IIRC there’s a hierarchy of membership where you get more votes based on your royalty income … that doesn’t mean that some of us won’t be looking into how to call an EGM, as you suggest, but I wouldn’t be too hopeful about our chances of success

    Comment by Cormac-out-of-Stoat
    52.
    April 29, 2010
    10:39 am

    Cormac – I’m playing devil’s advocate a bit here to make people realise that it’s not as simple as IMRO deciding to go after a number of Irish music bloggers. As you say, the “bottom-level bands” may not have the power to influence IMRO but they are still members of IMRO and therefore SHOULD be able to do so. Maybe this is something those bands need to look at? Or, like reform of the political system, is this something which the insiders do want to do or engage with? You can only be hopeful about successful outcomes and change if you move for that change.

    Comment by Jim Carroll
    53.
    April 29, 2010
    10:48 am

    Brian, I beg to differ – a blog is completely different to a national radio station. It’s not a lucrative business with advertising revenue, expansive ratings and a large staff but a hobby for most, devoid of profit or any other kind of compensation for the time and effort involved, unlike your position at Phantom FM.

    And I did not say that bloggers were solely responsible for publicising IMRO events, simply that they play a role in helping those on the lower rungs of the promotion ladder. Until sites like this one, my own and others trawl through 200 mp3 emails each week to prove the worth of C!ties and Cast of Cheers from the Whatmans, there is very little attention from IMRO or other publicity engines. Simply put, bloggers are a voluntary service run on enthusiasm rather than the promise of a cheque each month.
    Also, if (I don’t know the waiver status so this is speculation) a multimillion media corporation such as MySpace is entitled to retain its third-party licensing agreement, why then are blogs not entitled to the same guarantees when they enter into a private negotiation with the artists directly? That smacks of woeful double standards to me.

    Just curious – has anyone else considered the possible ties between IMRO and print media, in relation to the aspect of Irish music industry which has suffered the biggest tail-off since blogs took the lead in digital music promotion? Now that’s a difficult question for me to ask.

    Comment by Naomi
    54.
    April 29, 2010
    10:49 am

    I haven’t bothered reading all the comments but just wanted to make my opinion on this public. I think at this stage in Irish music and music in General its so hard to be heard. With the outlet of Bloggers/Blogging its a great way for our music to be heard. Even though our band hasn’t had much ‘exposure’ from the Irish bloggers i still feel this will stand in the way for other bands/artists/acts in getting their music heard (as its so hard to get your music on the radio if your not ’safe’ enough)

    Ps: Jim, any chance of a review???????

    Comment by Shane (The Minutes)
    55.
    April 29, 2010
    10:51 am

    @50 Ah right.

    The reason I ask was because rather than framing things as a blog vs. radio issue I think it should be more of a commercial vs. not for profit issue insofar as I think if one is exploiting the work of someone for commercial gain then the person responsible for the work deserves their slice of the pie. Nialler even seems to agree with that and not wishing to put words into his mouth see’s nothing wrong with him having to pay money to musicians if his site is generating revenue. However the mandate of commercial radio and local/community etc. are different in my opinion, one’s function is to provide a service to the locality/community the other is to sell advertising time and the music played is the shiny bead that stations use to get the punters in to distract them in between the times when the business is happening.

    Comment by Ian
    56.
    April 29, 2010
    10:52 am

    Shane (The Minutes) – question: why has your band dropped all reference to winning that Vodafone Bright New Sounds competition from a few years ago from your press material? Did the planned single and media stuff you got for winning that competition come to pass? And why aren’t you still signed to Universal?

    And you did get exposure from OTR!!!

    http://www.irishtimes.com/blogs/ontherecord/2008/04/08/the-randomiser-says-relax/

    http://www.irishtimes.com/blogs/ontherecord/2008/02/06/csi-vodafones-bright-new-sounds/

    Comment by Jim Carroll
    57.
    April 29, 2010
    10:56 am

    The only reason we entered that comp was to gain free PR/exposure and to record a track for FREE. We don’t have any cash, never had and probably never will unless we sell a million records and tour the world twice so as with any band we will take what we can.

    Would you reference winning a competition in your press release if you were in a band? Why would we? Our music, hard work and self belief speaks for itself and we have gained fans from that alone.

    Comment by Shane (The Minutes)
    58.
    April 29, 2010
    10:59 am

    Shane (The Minutes) – what happened to the record contract with Universal which was part of the prize? I’m not getting at you here, BTW. Just v curious as that competition struck me from the get-go as a crock of shit and it was very telling that Vodafone never did another Bright New Sounds competiton afterwards.

    Comment by Jim Carroll
    59.
    April 29, 2010
    11:00 am

    @Naomi “But is money paid to IMRO actually going to the artists whose music has earned it?”

    That’s one of the main things I’m struggling with – if bloggers pay this money, are they guaranteed that the bands will actually get money from that fee, and how much will the bands get?
    IMRO, I believe, told Nialler9 that they’d ask each blogger to keep a spreadsheet of all bands featured on the blog (similar to logs kept by radio stations etc) so as to allocate music. But is this a fool-proof system…?

    Also, say hypothetically I blog about lots of bands, stream their music and none of them are on IMRO – what happens then? I pay money and none of it goes to any of the artists?
    I’m utterly confused about some elements of this.

    I wholeheartedly support the right of musicians/bands to make money from their music and I understand why IMRO was set up, but I have yet to hear from an Irish band that they have made more than a pittance from signing up to it. Of course, this means that they are not getting huge amounts of airplay – BUT man of the blogs in Ireland were set up to focus on those bands that are not Westlife, etc. Many blogs are there to promote bands without labels, without a lot of money, bands that aren’t signed to IMRO.

    There is so much that needs to be clarified here.

    What I’d also like to know – do bloggers have to back-pay this money? As in, if I’ve featured music on my blog in the last year, but remove it all today and then no longer have music on the blog, do I still have to pay because I once hosted MP3s…..?

    Also, if IMRO really want bands and bloggers on their side, they have to approach these issues differently. Sending someone an email out of the blue, not consulting bands, not being clear on all issues…..this does not endear bloggers to IMRO.

    Comment by sweetoblivion
    60.
    April 29, 2010
    11:02 am

    We didn’t sign anything, in fairness who would sign a record contract from winning a competition. We got what we wanted and that was that. All competitions are a crock of shit Jim we all know that

    Comment by Shane (The Minutes)
    61.
    April 29, 2010
    11:07 am

    Shane (The Minutes) – ah, shane, c’mon. “All competitions are a crock of shit Jim we all know that”. You still entered it, signed up for it and won it. So, to get this straight, are you telling me the prize did NOT deliver what it promised? Did you not even get the NoCarbon single? I assume you got the phones, right? Vodafone weren’t that scabby

    Comment by Jim Carroll
    62.
    April 29, 2010
    11:10 am
    63.
    April 29, 2010
    11:10 am

    No no we were got everything, done the single, released it but just didn’t sign anything. We got what we wanted out of it, and had a good time doing it. We also enjoyed reading the many comments on your blog after. It was amusing to say the least.

    Comment by Shane (The Minutes)
    64.
    April 29, 2010
    11:10 am

    @Jim 48 It’s entirely irrelevant to this debate who my employer is. This is a general debate about the topic of blogging and royalties and not about individual blogs or radio stations. However, I should clarify at this point that I am speculating what my employer would do in this situation and should have prefaced it as a personal opinion and stated for dramatic effect. However, as a personal opinion as someone working in the radio medium if blogs are “let off the hook” then it would be my opinion that radio, for example, would seek the same deal. Why wouldn’t they? I am just highlighting for the sake of debate where this issue could go along and that blogs can not be treated in isolation to other media.

    There seems to be a view that blogs are somewhat divorced from the rules that apply to just about everything else. Unfortunately, there is no utopian free for all online. Lets be pragmatic, blogs are no different to any other form of media. All media, whether online or offline, is competitive whether it be on content (first to review an album, announce a gig etc.) or on a commercial basis and all media will watching the deals that other media get on an item, such as royalties.

    Comment by Brian Daly
    65.
    April 29, 2010
    11:13 am

    Brian @ 64 – given that it is known by many (obviously – as shown above) who your employer is, I was simply asking you to clarify if you were commenting in a personal capacity or private capacity. If you’d prefer not do this (as seems to be the case), that’s cool.

    Comment by Jim Carroll
    66.
    April 29, 2010
    11:15 am

    I think that anyone who is in anyway personally or intellectually invested in music would agree that driving small, well intended blogs off the web via an exorbitant annual fee is absolutely counter-productive and the instinctive antithesis of how we understand the way healthy music conversation works. If bloggers are willing to sign a contract pleding that their blog will be commerce-free then they should not have to pay a cent to IMRO – this should be a no brainer for everyone involved. In the case of not-for-profit sites like Thumped which provides a myriad of other vital services to bands then the bands that benefit from these services should pay the IMRO fee between them because it’s the right thing to do.

    A couple of other observations – Jim, you have continuously castigated and chastised bands throughout this thread for not getting up on their soapbox and protesting this and yet as a leading music blogger directly affected by this development and one of the few people in a position to actually get public opinion mobilised you have yet to use your own platform as a medium for personally protesting this. If your conflict of interest is preventing you from speaking out then fair enough but that somewhat dampens the moral high ground you have been taking on this.

    It’s only been two days since this news broke and you act like Irish bands all live in one huge house and sit around an enormous dinner table discussing the latest music industry news and how it affects the band family unit. It’s a completely disparate scattered community with the fact that everybody makes music the only common denominator. In a nation that reacts with exasperated lethargy to the greatest financial scandal in the history of the state do you really think that a load of musicians are going to organise collectively and protest something that is, in the shadow of the last two years, a relative drop in the ocean of industry finger fucking?

    Personally I’m going to contact IMRO and offer some observations and possible solutions but I expect to be politely ignored.

    Comment by Vinnie
    67.
    April 29, 2010
    11:17 am

    @ Brian Daly: “blogs are no different to any other form of media” – well they are, because generally they’re run by one person, NOT on a competative basis as a hobby out of personal interest and not for profit. There’s a big difference between The Torture Garden and Phantom.

    Comment by Una Mullally
    68.
    April 29, 2010
    11:22 am

    I think if IMRO do not calrify all the questions that are being raised, they cannot expect ANYONE to pay for this licencse. After all, ig you purchase ANYTHING, you get to know everything about it first.

    Legally, I don’t think this license is very sound and without said cllarification could be challenged indefinitely.

    Comment by Cov
    69.
    April 29, 2010
    11:25 am

    Vinnie @ 66 – just to correct you there – unlike sites like Nialler9 and The Torture Garden, OTR does not host MP3s – we embed YouTube clips or deeplink to band’s sites where the MP3s are available – and so we’re not “directly affected”. Therefore you can understand why I am pointing all protests towards Nialler9’s blog which is spearheading this because he and others are “directly affected”.

    As for a conflict of interest as the co-founder of the Choice Music Prize, this has no bearing on what I’m saying above. In fact, if you leave your obvious disdain at the door and actually read some of my comments, you can see that I’m doing what you’ve criticised me for before and reporting all sides of the story.

    Good to know, though, that you will be contacting IMRO and making your feelings known. It will be interesting to see how the organisation replies to a veteran, august member like yourself.

    Comment by Jim Carroll
    70.
    April 29, 2010
    11:26 am

    @Brian

    The vast majority of mp3’s available on sites like Nialler9 etc have been fully cleared by the creating artist for use as a promotional, free download for whoever wants it. Out of curiosity, is it the same on Phantom FM?

    Comment by Cov
    71.
    April 29, 2010
    11:29 am

    @Brian Daly “There seems to be a view that blogs are somewhat divorced from the rules that apply to just about everything else.”

    Oh please, no one is trying to do that. Blogs are not like traditional media outlets as the majority of them are completely non-commercial. They are hobby blogs run by people in their own time.
    It’s not clear exactly how this will benefit musicians, or bloggers. Which is why we are questioning it.

    Comment by sweetoblivion
    72.
    April 29, 2010
    11:41 am

    As you can tell by the sporadic nature of our posting, our blog is purely a hobby bourne out of myself and ronan emailing our friends about music all the time.

    I’m sure each blogger can tell you a different tale about how they got into it, but I doubt any will tell you they did it as a potential revenue stream. In fact, as in our case, if anything it costs us with the domain fees etc (we’ve no ads)

    While some pay a lot for their individual hobby I have no doubt that we’d close the site rather than pay a huge fee for hosting music sent to us by bands. We’ve already started to take down files as a precaution.

    Comment by Joe
    73.
    April 29, 2010
    11:41 am

    I’ve just joined a band and am not yet a member of IMRO but probably will be soon. In my opinion as a musician and music listener this is totally counter productive.

    I have discovered and bought more music (went to gigs, bought the t-shirt) as a result of blog exposure than any other medium. It’s blog exposure that stimulates this revenue.

    I would also like to think that when we record the songs we are working on at the moment that we would be able to benefit from the exposure given by these blogs.

    Comment by Pachuco Cadaver
    74.
    April 29, 2010
    11:41 am

    As a general point it always amuses me that when you somewhat take a different view from the consensus that everybody seeks to identify you. I’m posting in a personal capacity but expressing a view as someone who works in a different medium.

    @naomi I see no different in the situations between radio, for example, and blogs. Radio goes from purely non-commercial to the ultra commercial and from very local to global. In general, all will pay something to royalty bodies be it a nominal fee to a very complex method of calculation.

    There are some ‘blogs’ out there that are fully fledged commercial mediums that are monetising the audience that they attract which is based around the content. The otherside of the coin is that anybody can blog but some bloggers are better than others. For some it is an ability or talent that becomes a career and they should be rewarded for it. So I would support the notion that bloggers should commercialise their sites or work for one that is. However people like to imagine them, blogs are simply online publications.

    The other question that I would like to throw out there. This is something that I am interested to learn so there is agenda. How important is the multimedia content to a blog? If, say, you had a for go the ability to use an MP3 and just rely on your written word. Personally, ror the blogs I look at, I’m seeking out what the author is saying about a song or band.

    Comment by Brian Daly
    75.
    April 29, 2010
    11:44 am

    Can’t wait for the Mumblin’ Deaf IMRO response.

    Comment by hugger
    76.
    April 29, 2010
    11:45 am

    @ 69 Consistently accusing bands of at best, silent complicity and at worst cowardice on this issue is about as far from reporting as you can get. It’s pure opinion journalism which is fine in itself but let’s call a spade a spade. I would have thought that if there was to be an immediate target for your ire it would be IMRO and not the bands, at least until they’ve had a chance to consider the facts and what the appropriate response should be.

    Comment by Vinnie
    77.
    April 29, 2010
    11:58 am

    Can’t wait for the Mumblin’ Deaf IMRO response.

    I’ll get him started, “You see, the blogs are sort of like SAAB,”

    Take it away Ro :P

    Comment by Ian
    78.
    April 29, 2010
    12:12 pm

    “Can we assume that their silence means they’re backing this 100%?”

    While it is enlightening to read the opinions of others involved, I don’t think any IMRO member / musician has a responsibility to comment on this post, as it’s not the only forum for discussion!

    Comment by Maebh Cheasty
    79.
    April 29, 2010
    12:18 pm

    Maebh @ 78 – I was refering to the general lack of comment. We’ll happily host – see above – or link to any comments made by any bands who are IMRO members about this.

    Seeing as you are here and if you are an IMRO member, what’s your take on things?

    Comment by Jim Carroll
    80.
    April 29, 2010
    12:25 pm

    Maybe IMRO could clawback some of the lost royalites from the music Phantom played when it was an illegal pirate station

    Comment by anthony
    81.
    April 29, 2010
    12:27 pm

    @74 – Brian, people aren’t interested in where you work because your opinion is different, it’s because where you work is Phantom (which is awesome, by the way).

    I disagree with your assertion that there’s no difference between blogs and any other medium. It’s a massive oversimplification. We have nothing near the same costs, just as we have nothing near the same profits. Running a radio station means having to turn a profit all the time to continue what you’re doing. Running an mp3 blog does not. I’ve lost money on it, but I don’t care because it’s something I enjoy doing.

    I was always of the opinion, as were many musicians mp3 bloggers worldwide, that if bands wanted to work something out with a blogger to allow the sharing of a song, that, and any discussion of royalties therein, was their responsibility.
    I think it’d be fair to assume that national radio stations don’t contact bands for those kind of discussions, because they go through a massive amount of plays, and djs have always brought their own cds or records in to play. And for this reason, a deal with IMRO is the obvious solution, and it makes sense for IMRO to assume that not every artist is being contacted.

    Blogs are not like that. If I don’t publish every day, I’m not falling behind on ads. If I email an Irish band like, for example, Michael Knight (because he owes me a pint anyway) and discuss the sharing of a song, get permission, and post it, it’s not fair to inherently assume I’m cheating him. If the band tells me they don’t want me to share the song, I don’t do it. If they permit a stream but no download, that’s what happens.

    Radio stations couldn’t engage in that kind of behaviour, because the scales are massively different.

    I repeat my point: if IMRO are willing to negotiate with sites like YouTube that pull in millions, and are willing to differentiate between sites bringing in more or less than €7k, why can’t they differentiate between those promoting Irish bands with NO financial gain, and those with revenue?

    Comment by shane
    82.
    April 29, 2010
    12:34 pm

    Jaysus son, will you ever give over with the guff? Just because Jim Carroll beat you in the egg-and-spoon race 30 years ago doesn’t mean you can’t keep up the grudge

    Comment by Vinne's Ma
    83.
    April 29, 2010
    12:35 pm

    @ 66. Why doesn’t IMRO actually throw some money at non profit sites like thumped etc. The money earmarked, just as an example, for the Choice prize, would pay for kick ass server facilities to host blogs/sites etc for free. If they do go ahead with this, would be great to see a portion of the money raised poured back into the online community. Rock commune all the way.

    @59 IMRO actually do a decent enough job of raising royalties for their members. It doesn’t pay the rent, but the money I’ve gotten since being a member has certainly been more than a pittance. This month I got a nice cheque from Belgian radio play, which IMRO collects from it’s equivalent member in that country. It can take time, but it’s great having someone to chase it up. Someone posted about should they have to pay money for hosting mp3s by non-irish/non-imro members. Afaik as well as collecting money from foreign royalty organisations IMRO also collects and distributes royalties from Ireland to these agencies.

    Again, I think it’s absurd to talk about collecting money from non profitable blogs, but I’m not sure I see the problem in collecting royalties from generated revenue. Many blogs host mp3s, not as a promotional service to the band, but simply ‘cos they’re into the tune and want to be a part of sharing it. I can remember approaching maybe one blog to host an mp3, but we’ve popped up on many. This is fine by me, but if they’re also making cash, then where’s the issue with divvying up?

    Also, being an IMRO member doesn’t mean your surrending the writes to everything you produce, *only* songs that you submit to them

    Comment by dudley
    84.
    April 29, 2010
    12:39 pm

    @74.

    “If, say, you had a for go the ability to use an MP3 and just rely on your written word. Personally, ror the blogs I look at, I’m seeking out what the author is saying about a song or band.”

    Brian, it’s not just about the content the blogger will be losing. It’s also about the exposure up and coming bands are going to lose as a result of this action. You can’t deny that no matter what the bloggers opinion of a band is, it’s much more important for the reader to be able to hear that band for themselves and form their own opinion.

    Comment by Pachuco Cadaver
    85.
    April 29, 2010
    12:53 pm

    @Brian Daly – I dont run goldenplec to profit. I have ran it for the last 8 years at a loss of around 860 euro. google ads barely cover hosting costs yearly. Its a hobby not a vocation. We are not a registered limited company. How can phantom begin to compare itself with us?

    Bands come to the blogs asking for a feature allowing streaming and download. but IMRO is saying these bands have no control over the use of their content. If i was in a band and ran a blog i have no right to post my music on my own blog unless i buy a licence for my blog. How insane is that?

    I would love to know how much an individual band earns per year from being played on phantom, how much cumulatively bands all together over a year would get from plays on phantom. Cost of Licence to phantom versus money received by bands. Do you have any idea of these stats?

    Comment by Aidan Cuffe
    86.
    April 29, 2010
    1:47 pm

    Sorry to abandon this but I will return with a proper response later along with a proper post on my own blog. All I can say for now is this – multimedia content is absolutely vital. It’s the Internet after all.

    Comment by Naomi
    87.
    April 29, 2010
    1:48 pm

    Naomi – please feel free to post a link to that piece here when you have it done

    Comment by Jim Carroll
    88.
    April 29, 2010
    2:02 pm

    A loophole has been provided. If bands want their music to be promoted, they upload it to SoundCloud/YouTube themselves. The bands send their links to wherever they like. These tracks can then be embedded wherever, by whomever. The bands get to see all their stats, and the bloggers get to blog about music they like (or about bands they just want to temporarily get off their back).

    As for having bands here somehow rise up and mobilise against the establishment in IMRO… Need I remind everyone that we’re IRISH. We’ve never even turned up for our own rebellions. (AND we’re musicians – the lowest form of Irish person.) Our country has been brought to its knees by a few banks, developers and non-regulating regulators. In Iceland they marched on parliament and overthrew the government. In Ireland we watched the news, until it became too depressing – then we turned it off. We should keep our expectations in check.

    NB. Someone mentioned calling IMROs bluff on the licence. If you DO decide to do that, make sure you have a back-up of your site. A friend of mine from LA recently had her blog pulled without warning. But you should really have back-ups anyway…

    Comment by Tadhg
    89.
    April 29, 2010
    2:21 pm

    reminds me of the mixtape blow-up a few years back, except this is more to do with publishing than mechanical royalties
    http://www.billboard.com/bbcom/news/article_display.jsp?vnu_content_id=1003533767#/bbcom/news/article_display.jsp?vnu_content_id=1003533767

    Comment by OC
    90.
    April 29, 2010
    2:22 pm

    FUCK DA BITCHES!WHERE’S ME MONEY!

    Comment by Bono
    91.
    April 29, 2010
    2:23 pm

    I’m a musician and a member of IMRO and I’m obviously not happy with them pursuing bloggers for money for tracks that I provide as promotional freebies, but any response from musicians and songwriters will have to take into account that this issue is not about blogs specifically but about whether or not artist can waive collection rights for a single song, both legally and logistically.

    I quick question for bloggers: Are those of you who host tracks without explicit permission from the copyright holder happy to pay the fee?

    For me the most obvious short term solution, as suggested in the Nialler9 comments section, is for bands to host their own promotional mp3s, which as far as I’ve grasped it takes bloggers out of the firing line (and reduces their server fees!). Hopefully it will also test IMRO’s implication that artists don’t have the right to host their own tracks without paying for a license.

    Comment by Rob C
    92.
    April 29, 2010
    2:40 pm

    I’m cross posting this from http://thumped.com/bbs/showthread.php?79667-IMRO-Limited-Online-Exploitation-Licence as it might help address some of the ‘commerical blog’ issues….

    I set up thumped.com for one reason: to try to publicise independent / underground irish music. It’s been going 11 years now, 9 of which it operated at a (sometimes considerable) loss. Sure, I’m running ads on the site but there’s no way I’d consider it a commercial venture. I haven’t done last year’s “accounts” yet, but in 2008 it turned a small profit (just enough to cover my internet bills) almost by accident. 2009 and 2010 should be better but I won’t be retiring *quite* yet.

    I’ve always thought of mp3 hosting for bands as a barter system kind of deal. Sure, the mp3 might bring in a bit of extra traffic, but the site gets up to 100,000 unique viewers and anywhere between 450,000 and 1 million page views a month – with or without mp3s. On almost every one of those hundreds of thousands of pages viewed every month there’s a small piece about the band with the latest mp3 that’s been added to the site and a link back to the page the mp3 is on.

    The pages containing the three most recently hosted mp3s (all of which are hosted at the bands’ request) accounted for a total of 0.189% of all pageviews for the first four months of the year. By extension, less than one fifth of one percent of revenue generated by the site is attributable to those three mp3s.

    So who’s benefitting the most here? Who’s ‘exploiting’ who? I haven’t been contacted by IMRO (yet?) but if I am, I’m not sure which payment band the site would fall under, although any of them would make a serious dent in the site’s finances.

    Not that it matters – they won’t be getting a penny from me as I’ll just stop posting mp3s from any IMRO-registered bands. I think I’ll live.

    Comment by pete
    93.
    April 29, 2010
    2:50 pm

    pete – thanks for that, especially the breakdown in terms of views and percentage of site traffic. Obviously MP3s aren’t your main stock in trade but it would be interesting to see what happens if/when you do get an approach for a licence. It does seem that the flat-rate, one-fee-fits-all approach just does not work.

    Comment by Jim Carroll
    94.
    April 29, 2010
    2:58 pm

    24 hours and not one facebook group, chain letter that people can forward to imro or not one petition. I’m a songwriter, if i tried to write a chain letter it would either rhyme or follow the melody of the radio in the background, and parts of it would probably repeat for emphasis – this topic is littered with talented writers, could a few of you’s just sort out a copy and paste type email detailing the lack of forethought and possible practical exemptions in the LOeL and i will gladly forward it from my own personal address, fire it up on my facebook and twitter and so forth??

    Comment by captain a
    95.
    April 29, 2010
    3:08 pm

    @94
    As someone who is a musician (and IMRO member), a blogger and a label owner / worker, I shall be putting the final touches to my letter this evening.

    Comment by Leigh O'Gorman
    96.
    April 29, 2010
    3:24 pm

    To be frank, if it helps shut down a lot of Irish blogs then what’s the problem? It’s a good thing!

    But, what really concerns me is that this development will lead to the writing of a couple of really “concerned” “street” articles in the Sunday Tribune and Sunday Times this weekend, possibly quoting the likes of Damien Mulley (or is he still sulking?). It might even lead to one in the Irish Times tomorrow if Karlin can’t finish an article on Foursquare. Or, probably, Sinead Gleeson will do it in the Ticket.

    I can’t take the narcissism any more. Please make all this mediocrity stop.

    Comment by Hugh Jarse
    97.
    April 29, 2010
    3:41 pm

    Hugh – I fell asleep before I finished reading your comment. The predictable ennui! The studied boredom! The cynicism! The stink of failed-media-wannabe-trying-to-be-jaundiced! The pops at people who are actually out there doing stuff! Did I mention “ennui”? All present and correct. Get over yourself and stop the anonymous trolling.

    (BTW you’ve mentioned “narcissim” in a few of your comments here before – you need to expand your vocabulary)

    Comment by Jim Carroll
    98.
    April 29, 2010
    3:47 pm

    @96 Hugh,

    I trust you can expand on why you think it’s a good thing? Surely you no problem with an artist getting publicity outside of mainstream means, do you?
    Really, please elaborate.

    Comment by Leigh O'Gorman
    99.
    April 29, 2010
    3:51 pm

    Hi Jim,

    I noticed this on Nialler9’s blog (and commented there too):

    IMRO are concerned with websites that host the music themselves. If the music is hosted elsewhere then that website will have to obtain a licence. If the music you blog is made available through a link elsewhere (ie. deeplinking) then a licence is not required. Any music streamed, podcasted or downloaded from your own site, needs to be licenced.

    The easiest thing for bloggers to do to avoid charges is link to videos / MP3s from industry approved sources only, such as YouTube, Muzu.tv, MySpace and LastFM?

    Some of them even give the artist a more then equitable split of any ad revenue generated (DOI – I work in digital media but do not represent any of the sites mentioned above).

    Comment by Mark_G
    100.
    April 29, 2010
    3:59 pm

    #99

    Is it possible that maybe we’re all being a little short sighted and that maybe if a means is provided for sites to deep link to mp3’s rather than stream them directly it might actually turn out better for the artists?

    Comment by Pachuco Cadaver
    101.
    April 29, 2010
    4:05 pm

    @Pachuco agreed!

    Comment by Mark_G
    102.
    April 29, 2010
    4:11 pm

    There are many many instances of bands uploading songs on their own servers, and then getting massive bandwidth overloads and/or fines, Twin Sister being a recent example. A lot of bands and pr companies prefer blogs to host files themselves for this very reason, CYHSY even stipulated it when releasing promo mp3s for their second record.

    In any case,as IMRO have indicated, their view is that anyone making music available on a site which can be accessed from Ireland is engaged in ‘Online Exploitation’, regardless of whatever stipulations the involved artists agreed.

    Comment by shane
    103.
    April 29, 2010
    4:13 pm

    Mark/Pachuco – yep, I think that’s the way we’re heading too. As I’ve said above, OTR has never hosted MP3s and simply pointed readers towards band sites or used YouTube clips.

    However, there are some bloggers who may prefer to host the MP3s themselves and that’s where this dispute enters another phase. Also there are many bands who are happier to let bloggers host the MP3s than do so on their own site and this may mean increased costs for them.

    Comment by Jim Carroll
    104.
    April 29, 2010
    4:28 pm

    imro are to music blogs what grainne kelly is to head shops

    Comment by albinicus
    105.
    April 29, 2010
    4:31 pm

    money losing blogs vs commercial radio.

    To the dude sitting at the computer looking for news or information there is no difference. A blog may be losing money but when I visit and read the site I don’t know that, it may as well be pitchfork. It’s the same.

    The people running these blogs may disagree. That’s because it’s THEM.

    Comment by me
    106.
    April 29, 2010
    4:33 pm

    @104 albinicus

    I have absolutely no idea what that means or even who Grainne Kelly is.

    Comment by Leigh O'Gorman
    107.
    April 29, 2010
    4:44 pm

    @106 Leigh O’Gorman

    http://soundtracksforthem.com/blog/?p=140

    Comment by albinicus
    108.
    April 29, 2010
    4:52 pm

    External mp3 hosting is great until the company doing the hosting shuts down & all those mp3 links to tracks uploaded by bands that no longer exist just vanish into thin air.

    Hello, mp3.com.

    Comment by Pete
    109.
    April 29, 2010
    5:23 pm

    Brian from the band Entheos here, I have to say that I bristle visibly at IMRO’s assertion that any members, as musicians and the copyright holders of our tunes, do not have the permission to give our tunes away for free to music blogs that then help promote us and get us some coverage. I have no problem with them collecting royalties for radio and even live performances, but this is a step too far. It’s a heavy handed money orientated tactic that oversteps the bounds and infringes on our rights to decide when and where to promote our own tunes. I don’t believe it’s in the artists best interests (Shakes fist in general direction of IMRO offices)

    One more point: If the blog uploads your tunes without your permission or without even attempting to get in contact with you – that’s not the best. But any of the Irish blogs that have ever uploaded our tunes have always been hugely supportive and have asked us before hand if its ok, and we have been delighted to say yes as it gets the tunes to a broader audience and it may be one track off an album of ten, so it cant be anything but positive for us.

    I should clarify that we are only currently in the process of signing up to IMRO – we will have to think seriously about what we will do. I cannot agree with these measures.

    Comment by Brian
    110.
    April 29, 2010
    9:17 pm

    To be honest, this is of no consequence, but yet anothe storm in a tweacup. As far as I can observe the stealing of musical rights is largely done by bloggers trying to drive traffic to their website, and to promote themselves into a job in RTE. So, they should pay.

    Comment by Bond, The Name's Bond. Greek Bond.
    111.
    April 30, 2010
    12:07 am

    Haha – just saw this now and sorry to keep hugger and Ian in suspense.

    On the pure business case, it makes more sense for me to let blogs broadcast my music for free on the basis that it generates interest in my gigs and albums. IMRO could always give bands the option of waiving the online royalty if musicians wanted a choice.

    There is lots I want to say about bands’ business sense (or lack of it); how the music industry is in denial about the new reality; and about SAAB, but I’ll keep it short for now.

    Comment by Mumblin Deaf Ro
    112.
    April 30, 2010
    4:39 am

    Coming a bit late to this, but with numerous calls from Jim (e.g. @44), and seeing as this is “our call”, I must contribute.

    I am an IMRO member; songwriter in a reasonably low-level band (we’ve yet to release an album). Of course, we’ve enjoyed many blog posts in support of our music over the last couple of years, and have been grateful for them (I don’t need to harp on about the value of music blogs here)

    I think the proposed MCPSI-IMRO LOEL is a heavy-handed approach to a delicate situation. Just to be crystal clear, I am absolutely against:
    - non-profit bloggers being charged a licence fee to stream music
    - the proposed ‘blanket’ licence fee. Any fee HAS to reflect the blogger’s specific situation – any income from advertising, amount of streams/hits, so on.
    - a blogger being charged to aid or facilitate a band giving away music ‘for free’

    However, I am of the opinion that artists such be paid for performance of their music in any way they can, not to get rich or “richer” as suggested, but if nothing more to keep people making music. The thing is, I plan to be working in this industry in 20 years time, when arguably no-one will buy music at all, but somehow I’d like to be paid if peopl are listening to music I have written. If this comes at the ultimate cost of people not hearing the music at all (as may be the case with the LOEL fee), well that’s clearly idiotic. But there has to be a middle-ground.

    The fact is that IMRO is our organisation for collecting royalties for the music using public in Ireland, and they’ve just copped that blogs “use” music, and stuff on the “internet” is “public”. The suggestion is that IMRO are uninterested in negotiation, but in terms of whose “call” this is, from the IMRO website:

    “IMRO’s tariff setting policy is based on negotiating agreements with trade bodies representing the various sections of the music using public in Ireland. It has been singularly successful in this policy and all of the bodies representing the main music users in the country have now agreed tariffs with IMRO – the Irish Hotels Federation, the Restaurant Owners Association of Ireland, the Licensed Vintners Association, the Vintners’ Federation of Ireland, the Association of Independent Radio Stations, Radio Teilifís Éireann and so on.”

    Irish Federation of Music Bloggers? I don’t know. The blogosphere is certainly important enough to get some of those “negiotating agreements” going. Some ideas about a separate host that could provide services to bloggers, even pool and log songs and pay a licence fee sound good. Hell, even IMRO could organise that themselves.

    With regards to bloggers feeling duped by use of promotional mp3s, we frequently send out promotional packs to radio stations, without feeling the need to tell them that we’ll receive royalties if they broadcast our music. You know pubs have to pay IMRO just to play a CD, right?

    Anyway, I’ll be contacting IMRO with my concerns.

    Comment by Nick
    113.
    April 30, 2010
    9:57 am

    Hi Jim,

    Have to say I’m a little surprised this story wasn’t covered in today’s Ticket. Was it considered for your column or Brian Boyd’s column? Or even a news piece? On the latter, the KT Tunstall and Sun Kill Moon items were reported elsewhere last Monday. Not exactly breaking news.

    I appreciate it’s been covered here but if I was editing The Ticket, I’d certainly have had someone chasing IMRO for answers.

    Comment by Padraic
    114.
    April 30, 2010
    10:01 am

    Padraic – my column had gone to bed by the time this story took off on Wednesday but, as always occurs when a story like this breaks, it has been covered widely on this blog.

    I appreciate it’s been covered here but if I was editing The Ticket, I’d certainly have had someone chasing IMRO for answers.

    I don’t edit The Ticket either!

    You could also ask why it’s not covered in The Irish Independent’s Day & Night today, especially seeing as Nialler9 is one of their main music writers, or in Hot Press, which is supposed to be a music magazine or, even and closer to home, Ragged Words – http://raggedwords.com/search/node/IMRO

    Comment by Jim Carroll
    115.
    April 30, 2010
    10:10 am

    #44 The reason there are so few bands offering their opinion on this forum or any other forum for that matter is because these are not the appropriate places for an IMRO member to do so. If a member happens to disagree with IMRO asking for a licence fee from music bloggers then that is a conversation that should take place between the artist and IMRO who are in a working relationship with each other. What kind of a fool would go bad mouthing in public the very organisation that is working on his behalf?

    And if it’s the other way round and the artist thinks that IMRO is right in asking for these licence fees why would they come on to this forum and risk a backlash of bad PR from the community of music bloggers and their fans?

    I’m a songwriter. I’m an IMRO member. And I regularly read music blogs (daytrotter.com, welistenforyou.com and strangerdance.com are three of my favourites).
    For the record I’ve already contacted IMRO and voiced my concerns and asked for more information.

    Unfortunately the reality here is that you can’t have music without the music business (a hard lesson every band and songwriter learns as they transition from making music as a hobby to making music for a living). If IMRO had not gone looking for licence fees now it would only be a matter of time before ASCAP did or BMI did.

    Lets say you were Pandora and you were paying royalties, how long do you think you would wait before kicking up a fuss about how unfair it was that the small streaming sites who are their competition don’t pay royalties? I expect YouTube or Facebook (once they get their music act together) will put a similar squeeze on the smaller sites by lobbying the collection agencies to do their job correctly as it opens up the possibility of them controlling the streaming of music on the internet – hosting it all via deeplinking. Information is power.

    IMRO are just doing their job as a collection agency. Personally I’m disappointed that IMRO didn’t consult with their members first about their intention about beginning to look for a licence fees from music bloggers. However, this is the music business and IMRO are looking out for their community of members. For that I’m glad that I have someone looking out for me and helping me make money in an increasingly difficult industry to make money… even if it was ham-fisted in its approach.

    Some of us IMRO members just happen to also be part of a less structured community of music bloggers and their fans and the musicians who benefit from them. It’s still not too late for dialogue.

    I suggest that if this community wants to preserve what they have now in some form or another they need to get organised so that they can come to the table to negotiate. Like I said it’s the music business. None of this is new and there are many precedents for music bloggers to follow.

    In the mid nineties ASCAP threatened to take royalties from the Girl Scouts for singing songs around the campfire. It was dropped because of public outrage at the very notion. Do music blogs have strong a community around them that they can create a similar response from the public?

    Last summer Pandora managed to negotiate with SoundExchange to change the royalty fees to a model they could financially work with. Is this something music bloggers could do and negotiate for a specific model of royalty payments more tailored to them? Or is it that music bloggers don’t think they should be paying royalties at all like the Girl Scouts? I’m not trying to be flippant here I’m just putting it into some context.

    If bloggers don’t get organised they’ll be marching to the beat of the bigger more organised interests in a couple of years. You may not be paying IMRO royalties directly but you’ll likely be paying someone money to stream the content – YouTube, Facebook, Myspace, Soundcloud…

    Comment by Kevin
    116.
    April 30, 2010
    11:09 am

    @114

    Point taken re: our own site Jim. It’s going to make me hurry through plans to get a comments section up on the site (something we badly need) and had I not had two horror show days at work (hence only really catching up on all this now), I’d have gotten a news piece up or put someone on it.

    BUT unlike the Ticket (and yes Day & Night and Hot Press too – didn’t mean to single you guys out), writing/editing/general organising on Ragged Words is generally done in the very small hours after a full day’s work has been put in elsewhere. We don’t have a staff of writers who could have been out getting to the bottom of this, again unlike the above publications. I work as a news reporter and were my employer any of the above, I would have expected to have spent the last two days prising a response from IMRO. And I know you don’t edit the supplement, I’m just surprised your editor didn’t think something so topical was worth pursuing.

    And while, like on a lot of burning topics, it’s great to have discussion here, why is the Guardian (and correct me if I’m wrong) the only newspaper to have written an actual news story on this? I’ve no doubt it’d be of interest to Irish Time readers (and Irish Indo readers etc) who don’t regularly read the blogs.

    Comment by Padraic
    117.
    April 30, 2010
    11:35 am

    @115 Kevin

    I don’t think any of us have an issue paying royalties if there is some sort of revenue coming in, etc…

    However, if like me you are running a blog in my spare time for absolutely nothing and getting promo mp3’s from artists, then it becomes difficult to marry the idea of having to pay for the privilege as well.

    Comment by Leigh O'Gorman
    118.
    April 30, 2010
    11:42 am

    With regards to the Day and Night question, I had filed my column two hours before I received the licence email on Monday.

    The latest is Shane, Darragh and I will be meeting IMRO to discuss the licence issues next Wednesday.

    Comment by Niall
    119.
    April 30, 2010
    12:34 pm

    @ Ah come on Padraig, that’s no excuse for not covering it. Didn’t you hear that amateur blogs are the exact same as radio stations? It was decided a few comments ago.

    I’m looking forward to the meeting.

    Comment by shane
    120.
    April 30, 2010
    1:11 pm

    @Shane. Sorry, Of course. I forgot that chasing ads for a radio station by day was the same as coming home from your equivalent job to tell your better half that instead of sitting down and watching Come Dine With Me, you have to reply to a dozen emails, sub edit a couple of reviews, listen to a bunch of MP3’s, organise who’s writing about what and write something yourself. Even though you’re knackered…

    And why do we do it? Because, like yourself and others have said, we love doing it. So I hope the meeting goes well guys. 100 percent behind you.

    Comment by Padraic
    121.
    April 30, 2010
    2:14 pm

    This is an urgent issue that has gripped the Irish blogging community like nothing I have ever seen before. I have written a blog entry on the subject here: http://bullblacknova.blogspot.com/2010/04/my-feelings-on-imro-gate.html and would appreciate any feedback on it. I have also provided links to much of the other articles written on it.
    It is saddening that IMRO would undertake such a shameless attack on the Irish blogging community, most likely to the extreme detriment of the very people they exist to serve. Musicians that I have spoken to are appalled by their actions, though as of yet only James Vincent McMorrow has actually spoken out on it.
    The majority of Irish bloggers write purely for their love of music – their is no profit involved. In the modern era, a huge proportion of new music is discovered via blogs. I’m sure if IMRO get their way, it won’t be too long before the talented Irish musicians feel the pinch.

    Comment by Kevin O'Neill
    122.
    April 30, 2010
    2:19 pm

    @Niall Fantastic news. Hopefully you’ll be able to sort something out. Maybe when you plead your case properly, this whole thing will be sorted out.

    Comment by Ronan
    123.
    April 30, 2010
    6:35 pm

    #117 Leigh
    I agree 100% with you. What I am saying is that rather than seeing this as an attack from IMRO on music blogs view it as an (inevitabel) invitation to come dance in the music business. From another perspective IMRO are being pretty pioneering amongst collection agencies asking for this licence fee and in doing so they have given Irish music blogs an opportunity to be pioneers too for their own community. Take #112 Nicks advice and create an Irish Federation of Music Bloggers (musicians will gladly become members too). Define what we mean by Hobbyist then sit down and negotiate with IMRO for those rights.

    Comment by Kevin
    124.
    May 1, 2010
    1:26 am

    Thought just struck me. Am I going to get an email from IMRO, telling me that I have to pay them a fee for putting my own music on bandcamp?

    Another question, if a blog embeds a bandcamp player, is that exempt?

    Someone above was making the point that us musicians want to have our cake and eat it. This is true. The shekels are hard to come by after all. It’s a tough world out there and so on and so forth and the cash comes in handy for recording, buying equipment, paying for petrol, paying the rent, putting food in the belly etc. etc…

    Obviously, if there’s a few pennies in this for us, we’re not going to say no. Even if it’s just a few pennies (all you people sneering 9c above, shame on you!) them pennies eventually add up to pounds, y’know. Didn’t yer grannies ever teach ye that one?

    Sending someone an mp3, asking them to put it on their blog and expecting to be paid for the streams/downloads when they make bugger all/no cash/not enough cash to cover the costs of running the blog out of it themselves isn’t fair though. I wouldn’t be comfortable with that, and I don’t think any fair-minded person would, so there should be some accomodation of that.

    It seems to me that if this is enforceable, and enforced, then we could see many blogs disappearing. In the long run, doing that isn’t going to help me or other musicians or, by extension, IMRO.

    Will be interesting to see what comes out of Niallers meeting on Wednesday. Best of luck with that Niall.

    Comment by Bill
    125.
    May 1, 2010
    8:52 am

    Hey Jim,
    I’d like to be able to report back (comment 15) but i’ve received no response at all. I was supposed to be playing the Academy tonight for their showcase but it’s not gonna happen now..

    http://miasparrowmusic.com/blog/wordpress/

    Comment by ger
    126.
    May 1, 2010
    10:19 am

    @84 [I]… You can’t deny that no matter what the bloggers opinion of a band is, it’s much more important for the reader to be able to hear that band for themselves and form their own opinion[/I]

    I would say that it’s much more important to have your opinion! You’re the one with the audience!

    Surely you can still blog without using the copyrighted material? The music mag industry has been doing it for years, reviewing gigs and new releases without the use of multimedia? The author of this blog has been doing it for years!

    Comment by Brian Daly
    127.
    May 1, 2010
    7:47 pm

    The author of this blog has been doing it for years!

    I must be imagining all those youtube embeds so.

    Comment by Ian
    128.
    May 2, 2010
    3:27 am

    IMRO’s approach is heavy-handed, but not entirely wrong….

    They should distinguish between enthusiast blogs (typically run by one person who doesn’t make any money), and sites which attract advertising (which would include nialler9).

    Money-making sites/blogs should pay something to music creators….

    By protesting otherwise, musicians shoot themselves in the foot. If a cash-generating blog needn’t pay performance royalties on, why should RTE, BBC etc?

    Comment by Ingmar Kiang
    129.
    May 2, 2010
    2:28 pm

    @ 127 To clarify, I was referring to his work offline.

    Comment by Brian Daly
    130.
    May 3, 2010
    4:08 pm

    Ok, first off I’m in a band and I also put out my own music, I’m registered with IMRO and so is most of my music.
    For me, IMRO’s approach to this has been incredibly stupid, but not surprising. This is actually pretty typical of music industry v the internet shenanigans of the last decade. Demanding money from hobbiest bloggers who put online songs at the request of the bands is the same as sueing kids who have downloaded a couple of mp3s for millions of dollars. In a word, its dumb, and as a musician it makes me very angry. I will be writing to IMRO to tell them this.
    Unlike you have implied Jim, most musicians will take this seriously and do something about it, and I think the responses from musicians on this very post would support that view, right?
    I think everyone also agrees that a commercial profit making site is a different kettle of fish, more akin to a radio station, and some form of licensing should apply here, but this is simply not the way to go about it.
    For now, musicians will have to just ante up and put their music online themselves and then provide a link to bloggers and other sites. I put my music on Soundcloud and link to that on my own website. Although this means that now I have to host the files, it also means I can it a link to a download sale site for the rest of the album. So there could be advantages to this approach.
    For a long term solution, I’m going to investigate whether one, promo tune from an album could be released via a Creative Commons licences, and the rest registered with IMRO. If you never register the song with IMRO, then they can never go looking for licensing fees for it,,,I think? Some solution like this is the best approach though, as others have pointed out musicians and bloggers are not going to be able to influence IMRO policy.

    Comment by enda bates
    131.
    May 4, 2010
    11:44 am

    @ 130 Enda, I am just surprised at the reaction of the few members of IMRO that have posted here expressing their “surprise” and that they are aghast with proceedings.

    Let’s be honest, there is only one reason why a band/artist signs up with IMRO. To collect money on your behalf in the form of royalties i.e. collect the rewards of your creative endeavours. The artist signed an agreement so why are you surprised by the scope of it? if I was a member of IMRO I would want them to chase all income sources on my behalf. I see nothing backward about what IMRO are doing. My question would be, what took them so long?

    The payment of royalties on broadcast media is well established and that includes non-profit and non-commercial media. So what’s the fuss? On an aside, I was just thinking over the weekend that all these bands coming out in support of BBC 6 Music might be better of waiving the royalties from the station if they really support it but I don’t see that happening.

    It is correct that many bloggers are non-commercial and done as a labour of love. At the same time, there are very few hobbies that don’t have costs and blogging is a relatively cheap one if you exclude your time. The IMRO licence fee equates to 41 cent a day! That’s a bloody cheap hobby. Not only that ny paying the licence it seems that you can earn up to 7,000 a year from your blog which means that you can put some advertising or Google adwords etc on to defray operating costs (broadband access etc.)

    It seems a win-win situation to me – artist gets paid and blogger gets legal access to music and an extrememly low cost.

    Granted that €150 is a big chunk to pay for some people to pay up front so perhaps IMRO should examine installment or payment plans.

    Comment by Brian Daly
    132.
    May 4, 2010
    1:11 pm

    hey Brian,
    I think you may be missing my point here. Firstly, my big problem is the way in which IMRO are pursuing this. It doesnt help me, IMRO or bloggers when this course of action is adopted out of the blue, without any prior consultation of the people involved. There is certainly a case to be made for royalty payments from websites but this is not a simple topic, whether a blog is profit generating or not is surely an issue here.
    Also, another big problem is that many musicians, myself included, delibrately provided free tracks as part of the promotion for an album under the assumption that this would not entail knock on, royalty costs. It just does not seem fair to me that we should suddenly be demanding money for tracks which were provided for free in return for online promotion.
    The solution here is simply to provide a choice. If musicians like yourself want all
    of your music online to be royalty generating, then you should be able to simply register all of your music with IMRO and be done with it. However, if I want one track to made freely available online and the rest to be royalty generating, then I should be able to do that too, dont you agree?
    This really comes down to ownership, these musicians are unhappy because they never intended to charge royalties for a single track which they provided to a blog or website in return for exposure, and promotion.
    Again, this problem can be fixed, but we need to be smart about it. I agree with you that this could eventually work out to be a positive development, but constructive dialog is always a better way to go.

    Comment by enda
    133.
    May 4, 2010
    4:13 pm

    @ 132 Why would there be prior consultation? The matter is already covered in the various copyright acts that underpin what IMRO can do. Surely as a publisher in the public domain, a blogger would check these out? Just in the same way that a blogger would have taken out slander and libel insurance and so on.

    I simply do not believe that you handed out promo tracks on the understanding that royalties would not be paid. That’s not how things work and you know that. You knew that when you signed your agreement with IMRO in the first place. And why would you not want to collect royalties from bloggers using your work as part of either a business or hobby? It’s your reward for what you do.

    I believe that IMRO are being very smart and progessive about what they do. The commercial blogs are covered under one scheme and there is a very generous scheme for the “hobby” bloggers. For 41c a day they can do write what they have a passion about. Is that worth making a fuss about?

    Comment by Brian Daly
    134.
    May 4, 2010
    8:35 pm

    So let me get this straight. A band gives a song to a blog site (for free as a advertising). By doing this, it will force the blog site to get a licence from IMRO. Then the IMRO uses the licence fee to pay royalties to the band. This is the same band that gave the song for free in the first place. Sounds like a con to me.

    Comment by Hugh
    135.
    May 5, 2010
    4:22 am

    @ Hugh

    Never in a million years would the band see any of that money

    Comment by Leigh O'Gorman
    136.
    May 5, 2010
    2:43 pm

    It would be anti-competitive if only one royalty revenue collection agency was allowed to exist in Ireland so why not have two – one which caters for those who sell over 50K records per year and one for those who sell less? IMRO consistently embarrasses small-scale musicians who have to try to justify and figure out the logic behind their proclamations and revenue drives. It’s ridiculous that you have to fill out the same sheaf of forms to claim performance royalties if you play the RDS as if you play the Sugar Club, which seems to be the case. But in the latter case you’re only going to be paid a pittance. Why are the main beneficiaries of IMRO those who seem to have the least to say about it’s operations? The likes of U2, Enya etc (although comment from Bono above noted)? For them IMRO seems to be just another part of their investment portfolio and they don’t really care. The current system is set up to cater for the big fish, few of whom are ever featured on these mp3 music blogs. I suppose the main problem is who is going to set up such an agency. I think smaller scale musicians would be much more likely to sign up to such an agency, which is more in tune with their concerns and business models, than the IMRO monopoly. I think this, in essence, applies to the UK and beyond also.

    That said, I believe that if you have advertising on your site or solicit donations based on making art freely available, you should be making some payment to the producers of the content, even if they beg you to place it on their site. Obviously to produce art costs, even if only in terms of labour and cost of equipment or materials, and revenue generating websites appropriate remuneration of these costs, albeit not necessarily at huge gain to themselves. But there is absolutely no justification for making non-revenue generating content providers pay as these people are also paying with their labour in the first place, for which they receive no revenue. I wonder if pitchfork pays artists whose music is hosted on their paid server (via amazon web services). I doubt it somehow. Yet it is an important attraction of the site as music fans, me included I do admit, will return knowing they can hear full mp3 samples of artists, some of whom might be good. Thumped.com is primarily a music discussion/gig advertising site and mp3s are very much a side issue there. But I do think that where a site generates revenue from advertising, that the content provider should come to an agreement with the site that they are going to receive x-cent per download, which would obviously vary depending on the capacity of the site to make moolah. If there are few downloads then it’s not going to cost much, even for a viable company, but if the mp3s are turning out to be a money maker for the site, as measured by number of downloads from separate IP addresses, I don’t see why the artists themselves shouldn’t have their noses in the trough.

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