Jim Carroll

Music, Life and everything else

Problem for the solution

It turned out to be a terrible week at MIDEM for would-be saviours of the music business Qtrax. The online start-up spent over £500,000 at the conference plugging their big idea to allow users to download more than 25 million …

Fri, Feb 1, 2008, 09:07

   

It turned out to be a terrible week at MIDEM for would-be saviours of the music business Qtrax.

The online start-up spent over £500,000 at the conference plugging their big idea to allow users to download more than 25 million tracks for free. What was being termed as the first legal fileshareing service would be funded by targeted advertising.

Unfortunately, deals with the various major labels, which control the bulk of those 25 million tracks, had not been completed, forcing Qtrax into a series of embarrassing climbdowns, as it became obvious that the big launch was something of a damp squib.

Even the presence of James Blunt at the Qtrax event at MIDEM was not enough to stop the rot.

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