Readership & Circulation

Readership 000's Profile %
Current Adult Readership 321 100
Men 161 50
Women 160 50
Main Shopper 214 67
ABC1 252 79
Under 35 78 24
3rd Level Education 210 65
Dublin 141 44
Greater Dublin 184 57
All Leinster 232 72
Urban 233 73
Five Main Cities 172 53

Source: JNRS/MBL 2012

Circulation
Irish Times Print & Digital Editions 90,633

Source: ABC Jul-Dec 2012

Cumulative Readership 1 Insert 3 Inserts 6 Inserts 10 Inserts
All Adults 321 471 563 629
ABC 1 252 355 415 457
Dublin 141 194 225 247

Source: JNRS/MBL 2012

Readership & Circulation Downloads

Our Readers

  • The Irish Times has more Dublin readers than any other Irish morning title.
  • 66% of Irish Times readers (212,000 people) read no other paid-for Irish daily newspaper. 
  • The Irish Times has a higher percentage of ABC1 readers than any other Irish daily newspaper.


irishtimes.com

Reach
Page impressions per month 43.6 million
Unique users per month 3.5 million

Source: Google Analytics January 2013 

Demographics

  • 484,000 people regularly visit irishtimes.com.
  • 65% of regular visitors to the site are ABC1.
  • 50% are educated to third/postgraduate level.
  • 81% are home owners.
  • 59% are employed (full/part time).
  • 33% of those working full-time are managers/senior executives/senior management in their occupation.
  • 47,000 regular visitors are at a senior level in their workplace and have/share purchasing power within their organisation.
  • The average pre-tax personal income of those working full time is €51,329 compared to the national average of €40,799.

Lifestyle & Attitudes

  • In 2013, 30% of irishtimes.com regular visitors travelled by air for business purposes.
  • 17% stayed in a hotel for business purposes.
  • 27% (132,000) look with interest at advertising for financial services (70% more likely than average).
  • 90% have a household car.
  • 56% holidayed abroad.

Purchasing Power

  • 188,000 regular visitors have a pre-tax family income of €60,000+.
  • On average, regular visitors to irishtimes.com spent €17,756 on their last main car, compared to a population average of €14,246.
  • Regular visitors spent an average of €1,890 on their last holiday, compared to a population average of €1,567.
  • Regular visitors spend €8.83 on a normal bottle of wine for home consumption, compared to a population average of €8.24.
  • 123,000 regular visitors have additional investments in the form of stocks/shares/unit trusts/investment trusts (96% more likely than the average Irish adult).  

Our Audience Online

  • 210,000 regular visitors downloaded a newspaper app in the last 12 months (193% more likely than the average Irish adult).
  • 145,000 own a tablet (44% more likely than the average Irish adult).
  • Our regular visitors are 64% more likely on average to shop for groceries online.
  • 32% of regular visitors (154,000) are in the heaviest group of Internet users in the population (top 20%).
  • 182,000 regular visitors use the Internet regularly for social networking (e.g. LinkedIn, Facebook etc.).

Source: TGI ROI Survey 2012

Contact Us

General Advertising Enquiries
Tel: +353 1 675 8585
Email: advertising@irishtimes.com

Please click here for a full list of contacts.

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