Readership & Circulation
|Current Adult Readership||321||100|
|3rd Level Education||210||65|
|Five Main Cities||172||53|
Source: JNRS/MBL 2012
|Irish Times Print & Digital Editions||90,633|
Source: ABC Jul-Dec 2012
|Cumulative Readership||1 Insert||3 Inserts||6 Inserts||10 Inserts|
Source: JNRS/MBL 2012
Readership & Circulation Downloads
- The Irish Times has more Dublin readers than any other Irish morning title.
- 66% of Irish Times readers (212,000 people) read no other paid-for Irish daily newspaper.
- The Irish Times has a higher percentage of ABC1 readers than any other Irish daily newspaper.
|Page impressions per month||43.6 million|
|Unique users per month||3.5 million|
Source: Google Analytics January 2013
- 427,000 people regularly visit irishtimes.com.
- 62% of regular visitors to the site are ABC1.
- 47% are educated to third/postgraduate level.
- 82% are home owners.
- 60% are employed (full/part time).
- 31% of those working full-time are managers/senior executives/senior management in their occupation.
- 59,000 regular visitors are at a senior level in their workplace and have/share purchasing power within their organisation.
- The average pre-tax personal income of those working full time is €49,863 compared to the national average of €39,935.
Lifestyle & Attitudes
- In 2012, 30% of irishtimes.com regular visitors travelled by air for business purposes.
- 32% stayed in a hotel for business purposes.
- 26% look with interest at advertising for financial services (50% more likely than average).
- 90% have a household car.
- 58% holidayed abroad.
- 43% of irishtimes.com readers earn more than €60K per annum.
- 97,000 regular visitors have a pre-tax family income of €75,000+.
- On average, regular visitors to irishtimes.com spent €18,043 on their last main car, compared to a population average of €14,629.
- Regular visitors spent an average of €1,821 on their 2012 holiday, compared to a population average of €1,515.
- Regular visitors spend €8.49 on a normal bottle of wine for home consumption, compared to a population average of €7.99.
- 102,000 regular visitors have additional investments in the form of stocks/shares/unit trusts/investment trusts (89% more likely than the average Irish adult).
Our Audience Online
- 88,500 regular visitors downloaded a newspaper app in 2012 (293% more likely than the average Irish adult).
- 80,000 own a tablet (106% more likely than the average Irish adult).
- 111,000 shop for groceries/household items online (52% more likely than the average Irish adult).
- 85,000 regular visitors are in the heaviest group of Internet users in the population (top 20%).
- 161,000 regular visitors use the internet regularly for social networking (e.g. LinkedIn, Facebook etc.).
Source: TGI ROI Survey 2012
General Advertising Enquiries
Tel: +353 1 675 8585
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