Peter Mckenna

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Dublin taking on Tyrone under lights at Croke Park.  Photo: James Crombie/Inpho

Marketing occupies a specific space within the GAA, somewhere between the dismissive point on the spectrum where putting the best foot forward (...)

General view of a groundskeeper repairing the damage done to the pitch after the U2 concert which caused the postponement of the Leinster hurling final. Photograph: Inpho

News that Garth Brooks is to play a fifth concert at Croke Park brings the series to within four days of the All-Ireland football quarter-finals on th(...)

Dublin footballers’ recent success has led to people thinking  Croke Park is their home ground.

It was only when stadium director Peter McKenna said it that you began to think. Commenting on Croke Park’s having cleared its debt and asked when was(...)

For the first time since the project to redevelop the stadium began more than 20 years ago, Croke Park is debt free. Stadium director Peter McKenna an(...)

The GAA is  teaming up with global confectionary giant Cadbury to launch a Moro GAA bar.

The GAA is to team up with global confectionary giant Cadbury to launch a chocolate bar. The Moro GAA bar will be distributed exclusively in shops ope(...)

Peter McKenna, stadium and commercial director at Croke Park. “Certainly the spend per head is up and the number of conferences has increased.” Photograph: Eric Luke / The Irish Times

It might be an amateur association at heart but the GAA has proved itself to be highly professional in recent years at exploiting commercial opportuni(...)

GAA President Liam O’Neill: ‘We’re waiting now just to talk to the Ladies Football Association so that move is not an aspiration any longer; it’s actually heading strongly in that direction.’ Photograph: James Crombie/Inpho

In a wide ranging press conference at yesterday’s launch of the new strategic plan for rounders, GAA president Liam O’Neill revealed that the GAA were(...)

GAA  commercial director Peter McKenna and GAA director general Páraic Duffy. Photograph: Cathal Noonan

The graceful taking of positions for the GAA’s triennial broadcasting dance has begun with association commercial director Peter McKenna sending up th(...)

Kevin Donnelly from Britvic Ireland, who won the Marketer of the Year title last year.  photograph: aidan oliver photography

And the nominees are . . . This year’s Marketer of the Year shortlist has been announced and the contenders are Emma Walls, the marketing director of (...)

Waterford manager Davy Fitzgerald celebrates at the final whistle following victory over Cork in the 2010 Munster final replay – a game played under lights at Thurles. Photograph: Cathal Noonan/Inpho

Tomorrow will see the first All-Ireland final played entirely under floodlights when Cork meet Clare in Croke Park for the hurling replay. It’s jus(...)

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