Google and Facebook are the largest companies in the online advertising market, both globally and in Ireland. Photograph: Denis Charlet / AFP.

Irish online ad revenues could fall by as much as 20 per cent this year, undoing growth of 17 per cent recorded in 2019, as pandemic restrictions prom(...)

Niall McGarry, the founder and majority owner of Maximum Media, who has stepped back from executive responsibilities at the Irish business. Photograph: Dara Mac Dónaill/The Irish Times

Online advertising body IAB Ireland says it “remains concerned” about a 2017 click farm incident at Maximum Media. In a statement that follows last w(...)

Digital gains: IAB Ireland chief executive Suzanne McElligott (left) with IAB chairman Shane Nolan and PwC partner Dervla McCormack. Photograph: Lensmen Photography

Digital advertising revenues in the Irish market rose 10 per cent to €491 million last year, according to figures from industry body IAB Ireland and a(...)

Facebook along with Google is a member of the Coalition for Better Ads  which has launched new sets of “Better Ad Standards”. Photograph: Dado Ruvic/Reuters

Tech giants, advertisers and online publishers are pushing forward with plans to clean the web of the most annoying and intrusive types of ads as part(...)

Surging Facebook advertising revenues appear to be the driver of a 59% increase in the size of the display ad market, which accounted for €94m of overall first-half revenues. Photograph: Getty Images

Digital advertising revenues grew 33 per cent in the first half of the year, with social media extending its share of the market and mobile overtaking(...)

Suzanne McElligott, chief executive of IAB Ireland

Native advertising, or ads that mimic the appearance of website or app content, has been identified as a potential revenue saviour for Irish digital p(...)

The amount of money spent on mobile advertising in Ireland rocketed 78 per cent last year, according to a new study by industry body IAB and accountan(...)

Apple’s decision to allow the installation of ad blockers under its iOS9 operating system has sparked a flurry of downloads for cheap or free apps that allow users to avoid pop-up ads and other potentially irritating forms of advertising on mobile browsers. Photograph: Qilai Shen/Bloomberg

Online advertising trade body IAB has formed a new set of industry guidelines for digital ads that it says will reduce the frustrations that have led (...)

Irish advertisers are spending more on mobile ads as part of their marketing strategies, according to IAB Ireland. Photograph: Tomohiro Ohsumi / Bloomberg

Spending on mobile ads now accounts for €1 in every €3 spent on digital advertising, according to new figures from industry group IAB Ireland and PwC.(...)

The ASAI said its aim was to secure more transparency and control for the public regarding online behavioural advertising practices.

From September any company collecting user data online for advertising purposes will have to inform the user, new rules issued by the Advertising Stan(...)

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