Apple chief executive Tim Cook on stage at the launch of iPhone 11 models at the tech giant’s headquarters in Cupertino, California. Photograph: Josh Edelson/AFP/Getty Images

It’s getting harder to impress people but the tech giants are still giving it a good try. When Apple’s chief executive Tim Cook took to the stage in t(...)

Apple’s next big event is on Wednesday. Much has already leaked but some details – especially those that investors care most about – remain a mystery.

Apple’s next big event is on Wednesday. Much has already leaked but some details – especially those that investors care most about – remain a mystery.(...)

Three new iPhones are expected to debut, including one with a supersized screen and a more affordable model that uses cheaper materials, such as a lower-resolution LCD display

Apple is expected to unveil a bumper collection of upgrades to its iPhone, iPad and Watch at its next launch event, which has been scheduled for Septe(...)

The $1,000  iPhone X. Photograph: Josh Edelson/AFP/Getty Images

So, as was widely predicted, the new iPhone X is to cost a whopping $1,000. To be precise, the handset will cost $999. Because, you know, if Apple ch(...)

The new products and the holiday shopping season that follows are the most important for Apple in years.
Apple gears up for iPhone launch

A decade after then-CEO Steve Jobs unveiled the first iPhone, Apple on Tuesday is set to introduce a completely redesigned top-of-the-line iPhone alon(...)