Phil Schiller

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Apple chief executive Tim Cook on stage at the launch of iPhone 11 models at the tech giant’s headquarters in Cupertino, California. Photograph: Josh Edelson/AFP/Getty Images

It’s getting harder to impress people but the tech giants are still giving it a good try. When Apple’s chief executive Tim Cook took to the stage in t(...)

The new Apple AirPods. Photograph: Apple

Apple has unveiled the second generation of its wireless headphones, with a new chip that offers improved performance and better battery life. The n(...)

 Angela Ahrendts: will leave Apple in April. Photograph: REUTERS/Noah Berger/File Photo

Apple Inc said on Tuesday that retail chief Angela Ahrendts will leave the company in April after five years on the job, the third departure of a reta(...)

Super Mario Run: one of the apps that fuelled business on the App Store last year Photograph: Bloomberg

Apple customers’ App Store spending jumped 40 per cent in 2016 – fuelled by games such as Pokémon Go and Super Mario Run – to provide a much-needed bo(...)

The iPhone 7 plus is shown during an event to announce new Apple products on  Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)

Soon enough, we will see the first obituaries for openness, free trade and globalisation. When those writers ponder how wealthy countries turned towar(...)

The technology in the AirPods – the noise-cancelling mics, the Siri integration – may turn out to be useful, if people can get over the hurdle of talking to themselves in public while issuing instructions to Siri. Photograph: Josh Edelson/AFP/Getty Images

Bluetooth headphones are cool. Or at least, that is what Apple is hoping we will all think. Never mind that the company’s latest invention, the AirPod(...)

Phil Schiller, senior vice president of worldwide marketing at Apple, speaks during the iPhone 7 launch.  Photograph: Bloomberg

Is there anything that revolutionary in the iPhone 7? The improvements in the camera will appeal to some – although Apple saved the better upgrade, th(...)

A worker climbs outside an Apple store in Hong Kong. Apple said it would make it easier for Chinese developers to download its tools following the first major attack on its App Store. Photograph: Bobby Yip/Files/Reuters

China’s “Great Firewall” may have been partly to blame for the first major attack on Apple’s App Store, but experts also point the finger at lax secur(...)

Some crucial information about the Apple watch was missing from yesterday’s product event, including its launch date; how thick the watch is or how much it weighs; and how long the battery will last.  Photograph: David Paul Morris/Bloomberg

Apple managed to pack a lot into today’s two-hour presentation, but viewers were left with some questions. And that’s not even mentioning the scarf-we(...)

Apple CEO Tim Cook announces the Apple Watch in Cupertino, California, today. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus. Photograph: Getty

Apple has unveiled the “Apple Watch” alongside two new iPhones with sharper and larger displays, calling the wearable device the next chapter in its h(...)

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