Miriam Hughes

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An image from the National Lottery’s 2014 ad  ‘The Guru’ by creative agency DDFH&B, which lost the account to rival Rothco in 2017.

Dublin advertising company DDFH&B slipped into a loss in 2017, its last financial year before a merger of its creative agency with sister company (...)

The National Lottery’s ‘Guru’ ads are by creative agency DDFH&B

Advertising and communications group DDFH&B made a profit of €2.8 million in 2014, down 4 per cent on the previous year, according to accounts rec(...)

Miriam Hughes, chief executive of DDFH&B group, at its offices in Dublin: firm’s study examined “the new family” of Ireland. Photograph: Dara Mac Dónaill

The statement “Younger people have more in common with younger people around the world than they do with older generations in Ireland” would make for (...)

Miriam Hughes: ‘What we see is that people want Irish brands to succeed’. photograph: dara mac dónaill

The business of creativity has many gurus, and Miriam Hughes has recently been taken with one in particular. She “really liked” Daniel H Pink’s book o(...)