Jonny Ive

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‘So important is the need for tech companies to reinvent the market that they find themselves spending millions devising solutions for problems that don’t exist.’ Above, Apple CEO Tim Cook announces the Apple Watch in San Francisco, California. Photograph: Stephen Lam/Getty Images

I am going to hold my breath and make a prediction that appears to defy the drift of history. The launch of the Apple Watch is the computing giant’s c(...)