John Trainor

8 results

 Pro14 rugby: a good example of a rights-holder that has set up an effective formula in Ireland, where the pay-TV option on Eir Sport is blended with TG4’s free-to-air access. Photograph:  ©INPHO/Ryan Byrne

When the men’s Rugby World Cup (RWC) whirs into action in Japan next month, it will mark a pivotal moment for Eir Sport. Will it be a crowning triump(...)

Lidl Ireland,  a pioneer in the Irish women’s sport market, via its sponsorship of Ladies Gaelic Football Association (LGFA).

There’s a quick test to gauge how seriously a famous football club takes its women players. Look at the team shirt: is the sponsor’s logo for the wome(...)

Minister of State for Finance Eoghan Murphy: “A potential recommendation emerging from our work is around the establishment of a fully functioning insurance fraud database here.” Photograph: Dave Meehan

Motor insurance fraudsters are travelling from the UK to the Republic to stage crashes and target what they see as a lucrative and exploitable compen(...)

On top: a study has found Coca-Cola to be the most attractive sponsor of Euro 2016, followed by beer giants Heineken and Carlsberg. Photograph: AFP/Getty Images

No whistles have yet been blown but, in the lead-up to Euro 2016, Coca-Cola is proving the sponsor with the most appeal to the Irish public, according(...)

Euro 2016-bound: Irish players celebrate a goal in the qualifying round.  Photograph: @INPHO/Morgan Treacy

There’s nothing like having a big football tournament right around the corner to put the Irish sponsorship industry in a good mood. But after growth o(...)

Paul O’Connell:  third most admired sports star, behind only the retired Brian O’Driscoll and Olympic Gold-winning boxer Katie Taylor.  Photograph: Dan Sheridan/Inpho

Injured Rugby World Cup captain Paul O’Connell, now out of the tournament, has made the most gains in public admiration of all Irish sports personalit(...)

Twickenham: one of the venues for the 2015 Rugby World Cup, which is generating an upbeat outlook for the corporate sponsorship market in the year ahead

The Irish sponsorship market is set to record growth of 12 per cent in 2015, reaching a new high of €152 million, according to the annual survey of th(...)

Tom the Harris hawk  at Croke Park to announce Specsavers sponsorship of the new Hawk-Eye ball-tracking technology for hurling and football at Croke Park. Photograph: INPHO/Lorraine O’Sullivan

Major sports venues have no shortage of advertising outlets, but how can brands ensure they gain maximum exposure during pivotal moments where (...)