Jill Byrne

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Brian Keating, AIB group propositions and brands director, with Domegal footballer Michael Murphy (left) and former Wales rugby player Shane Williams, who feature in ‘The Toughest Trade’. Photograph: Ramsey Cardy/Sportsfile.

When Irish advertising agency Rothco and its client AIB take to the stage at the Cannes Lions International Festival of Creativity this Saturday, they(...)